Qantas Airways' Reliance On Contextual Relevancy Pays Off
- September 23, 2019
The Challenge
Qantas Airways sought to generate awareness, increase brand preference and booking in anticipation of the peak booking period. To maximize awareness and ensure Qantas’ key USPs resonated with those looking to book flights from the U.S. to Australia, Omnicom LA and Vistar Media worked to engage an audience …
