How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed

  • April 24, 2019

The Challenge

Mazda the brand had been in transition. In a recent survey it conducted, respondents brought up the same key words over and over: Zoom-zoom. “It’s a wonderful word,” said Dino Bernacchi, CMO of Mazda North American Operations, “but we truly are Zoom-zoom-all-grown-up.”

Mazda had been chasing the big ...

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