- Mini USA Offers Manual Driving School
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2023
In a survey commissioned by Engine's Caravan, more than two thirds ...
- Soothing AI: Consumers Feel It Could Help The Customer Experience
Email Insider, Ray Schultz - Wednesday, February 1, 2023
Most consumers would welcome AI, a Redpoint Global study finds. Consumers ra ...
- Ford Expands Ownership Services
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2023
Customers who use remote experiences for vehicle repair are more likely ...
- The Dependables: Tech Marketers Are Focusing More On Existing Customers
Email Insider, Ray Schultz - Tuesday, October 4, 2022
Most technology firms have set higher revenue goals for past buyers, All ...
- Ford Hosts 'Best Stang Decade' Costume Contest
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2022
Ford is hosting a contest to celebrate every one of the Mustang ...
- Opt-Outs From Marketing Messages Hinder Customer Engagement Efforts
Research Intelligencer, - Friday, August 12, 2022
Many customer engagement leaders at banks said re-engaging customers has become mo ...
- Study Shows How Business Values Are Changing, What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, August 8, 2022
There is overwhelming support for a democratic coalition of supplying countries ...
- General Motors Defends 'Ambassador' Program
Marketing Daily, Tanya Gazdik - Friday, July 22, 2022
GM will send a written communication to the ambassadors to emphasize th ...
- Uber Faces Likability Problem
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2022
Uber is suffering a popularity problem, according to a consumer-sentiment study ...
- Klaviyo Appoints Kim Peretti To Senior VP Role
Email Marketing Daily, Ray Schultz - Wednesday, July 13, 2022
Peretti will serve in a senior customer success and support role, t ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- Prioritizing Segmentation
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
When omicron began surging in December, Ro became an unlikely destination f ...
- Lab Tested: Insomnia's Cookie-vation Experience
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- Chick-fil-A Borrows Tactic From Ritz-Carlton
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 10, 2022
It may seem like the two brands have little in common, b ...
- Genesis Opens First Standalone Dealership
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2022
Six more Genesis locations are currently under construction, with an additional ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Kia Partners With Currently For Concierge EV Charging
Marketing Daily, Tanya Gazdik - Wednesday, March 16, 2022
The service is being piloted in Los Angeles, San Francisco and S ...
- Carter's, American Family Insurance Deemed Most Positively Talked About Brands
Marketing Daily, Tanya Gazdik - Sunday, March 6, 2022
According to Engagement Labs, 19% of all consumer purchases are driven ...
- Dolce & Gabbana Seemingly Immune To Cancel Culture
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 15, 2022
Despite “questionable decisions” by its leaders, Dolce & Gabbana seems to ha ...
- Ram Offers Insider Program Focused On EVs
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2022
The effort includes a 60-second "manifesto" video created by TRG and t ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Discover, Avis, Google, Netflix Generate Decades of Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2022
Consumers put far more stock in emotional values beyond basic product functio ...
- Weber Grill Apologizes For Meatloaf Recipe
Marketing Daily, Tanya Gazdik - Sunday, January 23, 2022
The blunder is receiving considerable media attention, including stories from as f ...
- Starbucks Accused Of Hypocrisy After Announcing MLK Day Activations
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 17, 2022
Starbucks posted on social media an in an email to customers claimi ...
- Rivian Snags Nissan Exec For Product Feedback Manager
Marketing Daily, Tanya Gazdik - Wednesday, January 12, 2022
Williams' duties include reviewing, prioritizing and implementing customer product feedback to ensu ...
- Porsche, GMC Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2021
Brands showing the greatest improvement in satisfaction scores year over year a ...
- FuboTV, Dentsu In Sports-Focused Marketing Deal
Television News Daily, Wayne Friedman - Monday, November 1, 2021
FuboTV will integrate its first-party addressable data into the M1 platform, whe ...
- Kohl's Aims To Lessen Pain Of Returns
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 28, 2021
Kohl’s is giving shoppers the ultimate gift ahead of the holiday shoppi ...
- Southwest Flight Cancellations Continue
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 11, 2021
Southwest Airlines canceled more than 2,000 flights Friday through Sunday, and t ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe w ...