Nissan Puts Drivers In The Virtual Reality Seat

  • October 3, 2019

The Challenge

Nissan wanted potential buyers to learn more about it technology that keeps drivers safer. 

The Execution

Critical Mass Agency created Tech Drive VR, which allows users to test out Nissan’s high-tech safety features in situations that replicate real-life dangers—hazards and near misses of all kinds. And since danger …

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