- Meta's Ad Business Remains Strong In Q3 Despite Reality Labs Losses
MediaDailyNews, Colin Kirkland - Thursday, October 31, 2024
Despite losing billions in its Reality Labs division, Meta surpassed market expectatio ...
- Epic Games CEO Outlines Plans For Metaverse Ecosystem
MediaDailyNews, Colin Kirkland - Monday, October 7, 2024
Epic Games is planning to merge Unreal Engine - its suite ...
- Meta VR Avatars Have More Customizations, Human-like Movements
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The virtual avatars will offer users a wider range of customizable physic ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric World
MediaDailyNews, Colin Kirkland - Friday, September 6, 2024
Roblox has launched its own world showcasing immersive case studies from maj ...
- 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets
MediaDailyNews, Colin Kirkland - Wednesday, August 7, 2024
In a first for Roblox as it "tests and invests in commerce ...
- Psycho Bunny Apparel Launches Roblox Flagship Store
MediaDailyNews, Colin Kirkland - Tuesday, July 16, 2024
The men's fashion brand has partnered with immersive content creators Metaverse Gro ...
- Sandbox VR, Danny Trejo Recruit Gamers For Zombie Apocalypse
Marketing Daily, Danielle Oster - Thursday, July 11, 2024
The actor stars in a summer campaign promoting the immersive VR gami ...
- Meta To Allow Children To Chat In Virtual Reality
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Meta will give preteens the ability to connect in chats and dire ...
- Meta Looks To Bring Generative AI Into Metaverse Gaming
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
Meta is attempting to develop a generative AI strategy for its virtu ...
- Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
The virtual experience in Roblox features virtual rides and a token-based mixed-reali ...
- Roblox Tests In-Game Commerce With e.l.f. Beauty Product Launch
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
Walmart will power e.l.f.'s new virtual kiosk, where U.S. visitors can purcha ...
- Meta Tests Virtual AI Influencers On Instagram
MediaDailyNews, Colin Kirkland - Friday, June 28, 2024
The test of Meta's "AI Studio" platform will enable Instagram influencers ...
- The Rolling Stones Take Over Universal's 'Beat Galaxy' Music Hub In Roblox
MediaDailyNews, Colin Kirkland - Wednesday, June 26, 2024
The Rolling Stones are entering the metaverse with "Beat Galaxy," UMG's immersi ...
- Meta Restructures Reality Labs Into 'Wearables' And 'Metaverse' Divisions
MediaDailyNews, Colin Kirkland - Wednesday, June 19, 2024
In an effort to further expand its software platform, Meta is restructuri ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Xbox CMO Jerret West Joins Roblox
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Jerret West is leaving Xbox to become the new CMO and he ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- Meta Q1 Earnings Show Revenue Growth, Further AI Investment
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
Although its shares took a big hit after its latest earnings numbe ...
- Meta Opens Up Quest OS To Third-Party Hardware Makers
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The operating system for Meta's Quest virtual-reality headsets can now be us ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- TikTok Reportedly Developing Ad Deals For Virtual Influencers
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
TikTok has reportedly been talking with advertisers about an AI-generated feature th ...
- Coachella Launches Virtual Stages, 'Sahara Island' In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Fans will be able to "play" Coachella on virtual stages alongside featur ...
- Meta Makes Age Verification A Requirement On Meta Quest Headsets
MediaDailyNews, Colin Kirkland - Tuesday, April 2, 2024
Meta will be asking all users with an account on Quest ...
- The All-Embracing Internet: Two Thirds Of All People Are Now Using It
Email Insider, Ray Schultz - Tuesday, March 19, 2024
Email is one of the top websites or apps now being utilize ...
- Fubo Starts OOH Campaign Attacking Big Media Sports Streaming Efforts
Television News Daily, Wayne Friedman - Monday, March 18, 2024
Fubo is launching an out-of-home and digital ad campaign that parodies ...
- Why Supersocial Is Betting Its Future On Roblox: A Conversation With Yonatan Raz-Fridman
Media 3.0, Colin Kirkland - Friday, March 15, 2024
"Anyone below the age of 25 is treating Roblox as their prima ...
- Jack Morton Conveys Brand Experiences Via Xara, New AI Tool
MAD, Fern Siegel - Monday, March 4, 2024
Xara is an AI-generated virtual intern that will explore and share insigh ...
- Instagram Developing A Snapchat-Like Feature Called 'Friend Map'
MediaDailyNews, Colin Kirkland - Monday, February 26, 2024
Instagram is developing a "Friend Map" similar to Snapchat's Snap Map, whi ...
- Forbes' Sandbox Play (No, Not That Sandbox)
Media 3.0, Colin Kirkland - Monday, February 26, 2024
Forbes has announced its own "permanent land" inside The Sandbox, a virtu ...