• by Colin Kirkland , Yesterday

Jimmy Donaldson, or MrBeast -- the 27-year-old billionaire YouTuber with over 430 million subscribers -- is planning to launch his own mobile phone service, according to a leaked investor deck acquired by Business Insider.

“The deck indicates that MrBeast plans to use this business strategy, referred to as a mobile virtual network operator, or MVNO,” the report states, adding that other public figures have recently made MVNOs popular, including Ryan Reynolds and his company Mint Mobile.

Notably, four years after Reynolds bought a 25% stake in Mint Mobile, he sold the company to T-Mobile for $1.35 billion, making around $300 million off the deal.

In June, the stars of the “SmartLess” podcast -- actors Jason Bateman, Sean Hayes and Will Arnett -- also announced a plan to roll out “SmartLess Mobile,” an MVNO similar to Mint Mobile.

President Donald Trump, too, launched an MVNO this summer called Trump Mobile.

The leaked deck for Donaldson’s potential mobile network says it will launch sometime next year, with Business Insider noting that the YouTube star could choose to work with a major phone carrier, such as T-Mobile, AT&T or Verizon.

“By partnering with one of these operators, MrBeast can provide affordable rates and good service without the high costs of building a mobile network on his own,” says TechCrunch.

An MVNO would expand Donaldson’s MrBeast brand and help offset the costs of his media company.

While MrBeast food companies like Lunchly and Feastables -- the latter of which generated about $250 million in sales and $20 million in profit last year -- are profitable, the creator’s Prime Video reality competition show lost nearly $80 million. 

In 2024, Beast Industries -- the holding company for Donaldson’s businesses -- brought in $244 million from YouTube and other media content, but spent around $344 million on media costs.

"My goal is to make everything we do profitable," Jeffrey Housenbold, MrBeast CEO, said in an interview with Business Insider. "In the past, it was just about ideas and the quality of the content. I'm moving the organization to produce great content that is also on time and on budget."

The company has also considered branching out into other industries, like fintech or mobile games, according to additional pitch materials shared with investors and viewed by Business Insider. As it expands, the MrBeast team is pushing for financial discipline this year as it looks to cut back on media spend and become profitable.