Xfinity's 'Project Dead Zone' Takes Best In Show

  • September 30, 2019

The Challenge

Comcast needs to satisfy Millennials' love of streaming in every room in their house. Awareness of the speed and dead-zone coverage provided by Xfinity's xFi Pods was behind projection. Traditional TV ads weren't reaching its target. 

The Execution

A marriage between content and product demo was created. A …

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