Xfinity's 'Project Dead Zone' Takes Best In Show
- September 30, 2019
The Challenge
Comcast needs to satisfy Millennials' love of streaming in every room in their house. Awareness of the speed and dead-zone coverage provided by Xfinity's xFi Pods was behind projection. Traditional TV ads weren't reaching its target.
The Execution
A marriage between content and product demo was created. A …
