MTV's Fist Bump Counter Puts 'Jersey Shore' On Top

  • May 17, 2019

The Challenge

The cast of "Jersey Shore" was reuniting after six years off the air and MTV wanted to reach fans wherever they were to let them know.

The Execution

MTV launched a 360, cross-media campaign comprised of innovative on-air promotion, custom social content and influencer outreach, first-of-its-kind off-air takeovers …

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