P&G's Secret Backs 'Play For Equal Pay' For Women

  • March 3, 2020

The Challenge

P&G wanted to raise awareness of the gender pay gap in women’s sports and to promote Secret deodorant as a key supporter of women’s rights. The brand sought to encourage women to take strength from the U.S. Women’s National Soccer Team’s (USWNT) stance and demand equal pay. 

The …

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