• by Fern Siegel , Yesterday

Vaccines have saved lives — and millions of Americans were spared the horrors of small pox, diphtheria, measles and polio due to national immunization, according to the Mayo Clinic and CDC.

Today, medicine has become politicized, though more than 90% of Americans vaccinate their children from life-threatening infections.

The BIO (Biotechnology Innovation Organization) campaign “Why we vaccinate”  and accompanying site offers decades of research to note the health and economic benefits of vaccinations in keeping American children healthy. It runs through July.

Creative by White64 includes OOH, broadcast TV/cable/radio, CTV, digital display and paid social. This is the agency’s first campaign for BIO, focused on the Beltway (Washington, D.C.) area. It targets both policymakers and the general public.

The campaign is also a call to action, claiming a healthy country is a strong country.

Mick Sutter, Chief Creative Officer at White64, told Agency Daily: “We've been through this before. Our grandparents and great-grandparents faced these same threats — and made the hard, selfless choices to protect future generations. We wanted this work to be a reminder of that legacy — and the responsibility we carry forward.

“This campaign isn't about telling people what to do — it's about reminding them they can choose to protect their children, their communities and their country in what's been proven to be the most effective way possible. Vaccination is a personal decision with a public impact.”

White64 client work includes Washington Metro Area Transit Authority, Keel, InvestiFi and Hilton.