Dallas-based independent media agency PMG has acquired London and New York-based influencer marketing agency Digital Voices. Terms of the deal were not disclosed.  

With the influencer marketing sector expected to grow exponentially over the next decade, PMG (MediaPost’s Independent Agency Of The Year) said the transaction will significantly boost its capabilities in the field.   

Digital Voices was formed in 2017 by CEO Jennifer Quigley-Jones, who will continue to oversee the operation post acquisition. The influencer agency will be integrated into PMG soon and take on PMG branding. Quigley-Jones will report to PMG CEO George Popstefanov.   

Digital Voices has delivered campaigns for brands like General Mills, Adobe, DoorDash, Unilever and more. The agency promotes propriety tools that it says help shape strategy and provide centralized campaign management, benchmarking, and predictive insights.  

DV currently has a team of 70 spread across operations in New York, London and Costa Rica.   

“The creator landscape has quickly evolved into a strategic lever for performance, brand storytelling, and commerce,” stated Popstefanov. “The Digital Voices team brings a strong track record, complementary technology, and a culture that reflects our values.”   

The deal is the fourth acquisition in PMG’s 15-year history and follows its purchase of Momentum Commerce last summer.