The
global nonprofit GO expands access to education, healthcare, shelter and safety for the world's vulnerable children.
In mid-December the organization launched its first OOH campaign,
beginning in Los Angels, placing ads on billboards and bus benches.
Butler, Shine, Stern & Partners (BSSP) did the creative.
The out-of-home campaign is centered in Los
Angeles, but will continue as a digital campaign. It may extend to other cities in the future. GO ambassadors include Robert Pattinson, Ewan McGregor, Lily Collins and Evangeline Lilly.
Since
starting in 2006 to help 20 children in Kilimanjaro, Tanzania, GO has reached more than 400,000 children and young adults across 40 countries, investing in projects designed for measurable,
self-sustaining outcomes.
GO Campaign's recent #35ToThrive campaign directly impacted the lives of 2,090 children worldwide.
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