- McDonald's First Foray Into AI Experiments Supported By User-Generated Content
Performance Marketing Insider, Laurie Sullivan - Monday, June 3, 2024
Marketers wondering how they can use AI to market and advertise ...
- GoPuff Brings 'Magic' To Deliveries In Big Brand Push
MAD, Fern Siegel - Monday, May 6, 2024
Gopuff believes there's an opportunity to make life's simplest moments and everyd ...
- Holiday Shoppers Are Budgeting $500 For Gifts, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 24, 2023
Those who are receiving gifts want cash or gift cards, Aki Technologi ...
- Ads Using AI Technology On The Rise
Marketing Daily, Todd Wasserman - Thursday, July 6, 2023
AI has come to the ad industry, with the potential to transfo ...
- YouTube Tests Crackdown On Ad Blockers
Digital News Daily, Karlene Lukovitz - Friday, June 30, 2023
YouTube hopes to drive paid Premium sub signups by pulling the pl ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- Social Media Content & Ads Influence People's Opinions About Brands
Research Intelligencer, - Wednesday, July 6, 2022
Almost half of U.S. consumers said they read social media comments ...
- Distrust In The Media Reaches Alarming Levels
Publishing Insider, Tony Silber - Monday, October 11, 2021
According to a new Gallup poll, just 7% of U.S. adults s ...
- Trust In The Media Gets More Complicated For Viewers, Advertisers
TV Watch, Wayne Friedman - Wednesday, September 1, 2021
National news is at a 58% trust level, down from 76% ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data ha ...
- Will 'The New York Times' Allay Marketer Fears About Hot-Button Issues?
Publishing Insider, - Monday, October 12, 2020
'The New York Times' introduced a consumer-insights program aimed at helping advertise ...
- Study: News Media Finances Are Too Opaque
Publishing Insider, - Tuesday, September 1, 2020
More people expressed misgivings about financial transparency than any other concern, includi ...
- Once Normality Returns, Why Not Have Audiences For TV News?
TV Watch, Wayne Friedman - Wednesday, June 10, 2020
We need live, in-studio audiences for all kinds of evening news stori ...
- 'Miami Herald,' Vox Media, New York Media Employees Solicit Reader Support
Publishers Daily, Sara Guaglione - Friday, May 8, 2020
Several organizations have established GoFundMe pages to help furloughed workers and permalanc ...
- What Consumer Spending Means For Publishers During Pandemic
Publishing Insider, - Thursday, April 9, 2020
The pandemic's effect on publishers will be as varied as it ...
- Snopes Launches Membership Program To Expand Staff, Upgrade Site
Publishers Daily, Sara Guaglione - Thursday, December 19, 2019
Readers can choose to donate any amount they wish in $5 increment ...
- Facebook Agrees To Buy CTRL-Labs, Research Focuses On Users Controlling Devices
Digital News Daily, Gavin O'Malley - Tuesday, September 24, 2019
At the risk of sending privacy advocates into a panic, Facebook ju ...
- Off-Facebook Activity Feature Lets Certain Users Clear Accounts Of Histories
Social Media Insider, Gavin O'Malley - Wednesday, August 21, 2019
The tech titan will now let certain users see a summary ...
- Podcasts, Smart Speakers Boost Radio Listening
Publishers Daily, Sara Guaglione - Thursday, June 20, 2019
Podcasts now represent almost 10% of audio listening among millennials -- a ...
- The Big Reveal: How To Keep Video Subscribers Loyal
TV Watch, Sara Guaglione - Monday, June 3, 2019
Consumers have a greater than 30% likelihood of canceling a subscription streami ...
- TV Connected Device Usage Holds, Shifts To Digital Platforms
MediaDailyNews, Wayne Friedman - Tuesday, March 19, 2019
In Q3 2018, U.S adults spent 10 hours/30 minutes per day ...
- SurveyMonkey Buys Usabilia, Ups Client Roster And Improves Reach
Digital News Daily, Gavin O'Malley - Tuesday, March 5, 2019
Per the deal, SurveyMonkey is getting existing relationships with 450 enterprise clien ...
- Study: Consumers Prefer Email For Complaining To Brands
Email Marketing Daily, Ray Schultz - Thursday, February 28, 2019
Serenova finds 77% of consumers have had a bad brand experience ...
- Consumer Trust High In Tech, Traditional Media And Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 21, 2019
The shift in the relationship between consumers and internet companies creates n ...
- Creeped Out, But Users Feel Facebook Accurately Labels Them Politically
Marketing Politics Weekly, Joe Mandese - Wednesday, January 16, 2019
About half of all Facebook users have unwittingly been assigned a "politic ...
- Video Games Hit Jackpot: Esports Revs Expected To Hit $1.7B By 2021
MediaDailyNews, Ben Paro - Tuesday, December 18, 2018
With sports broadcasting rights up for grabs in 2021, it's important f ...
- Google CEO Fails To Ease Worries About Bias, Censorship
Publishing Insider, - Wednesday, December 12, 2018
Google's efforts to improve the user experience also can serve to reinfor ...
- Americans Share Importance Of Family, Other Areas Divided Along Class, Political Lines
Digital News Daily, Gavin O'Malley - Monday, November 26, 2018
Aside from shared family values, politically conservative Americans are more likely th ...
- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of t ...
- 'Departures' Teams With Audi For First Print User-Activated Ad
Publishers Daily, Melynda Fuller - Tuesday, November 6, 2018
In an effort to market its new A8 model, Audi created ...