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John Lewis Festive Ad Beats Last Year's For First 24-Hour Shares

  • Marketing, Tuesday, November 11, 2014 6:59 AM

According to the data - exclusive analysis collated by Unruly for Marketing - since the Monty The Penguin ad premiered on social media on Thursday, it has been shared more than 433,000 times making it the "most shared ad" of the past seven days. In its first 24 hours, the ad was shared 202,953 times, up 2% on activity following the launch of last year's John Lewis ad over the same period, which was shared 198,244 times. 

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