Aldi has rocketed to the top spot in YouGov's BrandIndex Buzz brand perception survey, clambering up from fourth place in 2013. Discount rival Lidl, which did not appear on last year’s survey, took second place in the 2014 survey, pushing John Lewis down to third place. The survey measures positive perception of brands. BBC iPlayer, Dyson and Waitrose took fourth, fifth and sixth place, followed by BBC.co.uk, Netflix, M&S and MoneySavingExpert.com. BBC iPlayer ranked first place last year.