Around the Net

Aldi Tops Consumer Buzz Chart In Christmas Run-Up

With just over a week to go until the big day, Aldi has produced the overall most effective Christmas campaign as M&S sees a late surge in consumer buzz. Topping a list of 13 retailers, Aldi achieved a score of 256 points for its festive marketing activity between the period of 2 November to 17 December, according to the study by Waggener Edstrom (WE), which assesses the social media impact of each retailer’s Christmas advertising.

Read the whole story at Marketing Week »

Next story loading loading..