With just over a week to go until the big day, Aldi has produced the overall most effective Christmas campaign as M&S sees a late surge in consumer buzz. Topping a list of 13 retailers, Aldi
achieved a score of 256 points for its festive marketing activity between the period of 2 November to 17 December, according to the study by Waggener Edstrom (WE), which assesses the social media
impact of each retailer’s Christmas advertising.
Read the whole story at Marketing Week »