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BuzzFeed Launches Chat Channel on Viber

Online news site BuzzFeed’s initial growth may have been fuelled by social networks Facebook and Twitter, but its next frontier is likely to be messaging apps like its latest partner, Viber. BuzzFeed has launched a “public chat” channel within the app, which is owned by Japanese internet giant Rakuten, and which has more than 209 million active users. BuzzFeed’s journalists will post links to stories within the channel and chip in to the discussion around them.

Read the whole story at The Guardian »

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