- Campaign, Wednesday, September 9, 2015 6:40 AM
O2 is releasing a rousing animated film urging people to get behind the England rugby team ahead of the World Cup, which begins later this month. VCCP was behind the campaign, which is called "make
them giants" and used Blinkink – the production company that made "the bear and the hare" Christmas ad for John Lewis – for the animation. The campaign’s premise is that
fans’ support can make England’s rugby players feel like giants.
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