- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- The Rhythm of Soccer: Why World Cup Brands Need Music to Sell at Scale
MAD, Glenn Minerley - Tuesday, July 15, 2014
Remember the grating sound of the vuvuzela four years ago? This yea ...
- Adidas Most Talked About Brand In Most Social World Cup Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
It was the most 'talked about' social sporting event ever with mo ...
- Soccer Marketing Is On The Attack
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 15, 2014
The German national team famously overhauled its traditionally defensive-minded game into ...
- When Losing Is Winning
Marketing: Sports, Jim Yang - Tuesday, July 15, 2014
Now that the 2014 Fdration Internationale de Football Association (FIFA) World C ...
- Snapchat Adds 'Story' To World Cup Final
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 14, 2014
Showing off its collaborative, live-event-capturing powers, Snapchat hitched its "Our Story" featu ...
- Brands Rush To Congratulate Germany And Gotze
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Brands were quick to take advantage of Germany's victory in the Wor ...
- Are Beats by Dre, Kia World Cup Winners Or Losers?
MAD, Larissa Faw - Friday, July 11, 2014
You could ask viewers, like Ace Metrix did, or you can a ...
- World Cup 2014: A Marketer's Epilogue
Online Spin, Maarten Albarda - Monday, July 14, 2014
So that was FIFA World Cup 2014. Gary Lineker, former striker f ...
- You Can See The World Cup Live, Give Or Take 10 Seconds
Around the Net in Video, P.J. Bednarski - Friday, July 11, 2014
The World Cup has broken records as the largest live event ...
- Why Social "Newsrooms" Skew Positive
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, July 10, 2014
Like a number of ad agencies, Google set up a “newsroom” ...
- Shock World Cup Victory For Germany Sets New Twitter Records
Around the Net In MAD London, Sean Hargrave - Wednesday, July 9, 2014
Last night's shock 7-1 victory for Germany over Brazil has become t ...
- Brand Lessons From The World Cup
MAD, Larissa Faw - Tuesday, July 8, 2014
With an impressive performance by the U.S. team, viewer-friendly time zones a ...
- With Help From World Cup, Dentsu Reports 4% Spending Bump For June
MAD, Steve McClellan - Monday, July 7, 2014
Overall, client ad spending was up 4.2% for the month versus ...
- Think Mobile, Act Local
Mobile Insider, Scott Swanson - Tuesday, July 8, 2014
Although the games are already underway, there is still some time le ...
- Making Noise When Twitter Goes 'Silent'
RTBlog, Tyler Loechner - Tuesday, July 8, 2014
Just before the holiday weekend, Miguel Rios, data science manager at Twitte ...
- Why TV's World Cup Coverage Runneth Under
TVBlog, Joe Mandese - Tuesday, July 8, 2014
For a sport that seems as simple as soccer does, the bigge ...
- Consumers Embrace World Cup Online -- Marketers, Not So Much
Online Spin, Maarten Albarda - Monday, July 7, 2014
The 2014 FIFA World Cup is, to date, the most-streamed event eve ...
- Skip Work, Watch The World Cup And Have A Beer On Heineken
MAD, Larissa Faw - Tuesday, July 1, 2014
W+K devises a campaign addressing the fact that in the U.S. fa ...
- Facebook Touts 1 Billion World Cup Interactions
Social Media & Marketing Daily, Mark Walsh - Monday, June 30, 2014
Facebook on Monday said soccer fans have generated more than 1 billi ...
- World Cup Scores Big Results For ESPN
MediaDailyNews, Wayne Friedman - Friday, June 27, 2014
In a major World Cup game on Thursday between the U.S. a ...
- What Is The Value Of World Cup Sponsor Recognition Research?
Online Spin, Maarten Albarda - Monday, June 30, 2014
I am writing to you this week from the U.K. where, ...
- NEW! In The Realm Of Girl Scout Cookies, Luis Suarez Is The Samoa
Out to Launch, Amy Corr - Friday, June 27, 2014
Even Girl Scout Cookies have World Cup fever. In a cute 15-seco ...
- World Cup's Impact On Mobile Exchanges: Volume Down, eCPM Up In Social
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
Marketers have tried to take advantage of World Cup fever, with so ...
- Social Media, World Cup Marketing Fuel Nike Sales
Marketing Daily, Sarah Mahoney - Friday, June 27, 2014
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expect ...
- JWT's Jeff Benjamin Is Ready To Accept Your Bribes
Mediapsssst, Richard Whitman - Thursday, June 26, 2014
The IAB has selected JWT North America Chief Creative Officer Jeff Benjam ...
- How U.S. Hispanics View The World Cup: What Marketers Need To Know
Engage:Hispanics, Mario Carrasco - Thursday, June 26, 2014
Everybody's talking about this year's World Cup. Next to the Olympics, t ...
- For Havas, World Cup Is A Unifying Force
MAD, Larissa Faw - Thursday, June 26, 2014
Employees are encouraged to watch the games from anywhere in the wor ...
- The Drinkers Are There; Bars, Restaurants Seek Them
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
While watering establishments charge top dollar for PPV events, the World C ...
- Real-Time Marketing Takes A Bite At Suarez
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
It has proven to be the biggest talking point of the Wor ...