- With Help From World Cup, Dentsu Reports 4% Spending Bump For June
MAD, Steve McClellan - Monday, July 7, 2014
Overall, client ad spending was up 4.2% for the month versus ...
- Think Mobile, Act Local
Mobile Insider, Scott Swanson - Tuesday, July 8, 2014
Although the games are already underway, there is still some time le ...
- Making Noise When Twitter Goes 'Silent'
RTBlog, Tyler Loechner - Tuesday, July 8, 2014
Just before the holiday weekend, Miguel Rios, data science manager at Twitte ...
- Why TV's World Cup Coverage Runneth Under
TVBlog, Joe Mandese - Tuesday, July 8, 2014
For a sport that seems as simple as soccer does, the bigge ...
- Consumers Embrace World Cup Online -- Marketers, Not So Much
Online Spin, Maarten Albarda - Monday, July 7, 2014
The 2014 FIFA World Cup is, to date, the most-streamed event eve ...
- Skip Work, Watch The World Cup And Have A Beer On Heineken
MAD, Larissa Faw - Tuesday, July 1, 2014
W+K devises a campaign addressing the fact that in the U.S. fa ...
- Facebook Touts 1 Billion World Cup Interactions
Social Media & Marketing Daily, Mark Walsh - Monday, June 30, 2014
Facebook on Monday said soccer fans have generated more than 1 billi ...
- World Cup Scores Big Results For ESPN
MediaDailyNews, Wayne Friedman - Friday, June 27, 2014
In a major World Cup game on Thursday between the U.S. a ...
- What Is The Value Of World Cup Sponsor Recognition Research?
Online Spin, Maarten Albarda - Monday, June 30, 2014
I am writing to you this week from the U.K. where, ...
- NEW! In The Realm Of Girl Scout Cookies, Luis Suarez Is The Samoa
Out to Launch, Amy Corr - Friday, June 27, 2014
Even Girl Scout Cookies have World Cup fever. In a cute 15-seco ...
- World Cup's Impact On Mobile Exchanges: Volume Down, eCPM Up In Social
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
Marketers have tried to take advantage of World Cup fever, with so ...
- Social Media, World Cup Marketing Fuel Nike Sales
Marketing Daily, Sarah Mahoney - Friday, June 27, 2014
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expect ...
- JWT's Jeff Benjamin Is Ready To Accept Your Bribes
Mediapsssst, Richard Whitman - Thursday, June 26, 2014
The IAB has selected JWT North America Chief Creative Officer Jeff Benjam ...
- How U.S. Hispanics View The World Cup: What Marketers Need To Know
Engage:Hispanics, Mario Carrasco - Thursday, June 26, 2014
Everybody's talking about this year's World Cup. Next to the Olympics, t ...
- For Havas, World Cup Is A Unifying Force
MAD, Larissa Faw - Thursday, June 26, 2014
Employees are encouraged to watch the games from anywhere in the wor ...
- The Drinkers Are There; Bars, Restaurants Seek Them
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
While watering establishments charge top dollar for PPV events, the World C ...
- Real-Time Marketing Takes A Bite At Suarez
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
It has proven to be the biggest talking point of the Wor ...
- Adidas Content And Social World Cup Campaigns Deliver 2bn Euros Sales Lift
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
Adidas claims its content-focussed World Cup marketing campaign is set to h ...
- Real-Time Social Cuts Its Teeth On Suarez
London Blog, Sean Hargrave - Wednesday, June 25, 2014
Just as marketers are looking for examples of how quick-thinking content tea ...
- Mondelez Using Real-Time Video For World Cup
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second vid ...
- MasterCard Finds World Cup Sponsorship Isn't So Priceless: It And Other Brands Misidentified As Official Sponsors
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2014
The World Cup is one of the best real-time and global bra ...
- England's Early Exit Not A Marketing Disaster
Around the Net In MAD London, Sean Hargrave - Monday, June 23, 2014
England's dismal early exit from the World Cup will have less ...
- Marketers Capitalize On Futbol Fever
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2014
Marketing efforts around the 2014 FIFA World Cup Brazil are in fu ...
- World Cup Fever: How Advertisers Beat Sports Fans Into Submission -- Or Unconsciousness
Online Spin, Maarten Albarda - Monday, June 23, 2014
Week two of the global FIFA World Cup party. So far t ...
- Consumers Confused Over Official World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Friday, June 20, 2014
Consumers are confused over World Cup sponsors, according to research from GlobalWebInde ...
- 2014 World Cup Ad Views On YouTube Surpass U.S. Football
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 19, 2014
The Super Bowl is known for the commercials, but Google found t ...
- Audi A8 Headlamp 'LED' Lights Up World Cup Scores
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
The company said soccer match scores, including this week's USA-versus-Ghana win, wi ...
- How to Score Big With Real-Time Marketing: What You Need to Know For The 2014 FIFA World Cup
Real-Time Daily, Dee Anna McPherson - Wednesday, June 18, 2014
A sudden blackout in the Superdome during the third quarter of t ...
- Chevrolet Kicks Off Spanish-Language Ads For Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
Chevy is launching a raft of new ads for the Hispanic mark ...
- Mobile Meets The Global Game On World Stage
MoBlog, Mark Walsh - Wednesday, June 18, 2014
As the world's most popular sport, soccer is a natural fit wi ...