With a boost from World Cup activity, Dentsu reported a 4.2% boost in year-to-year ad spending by clients in June to more than $132.1 billion Japanese Yen, which at today’s rates equals about $1.3 billion.
The June increase was an improvement over May’s results, when spending up 3.3% versus the previous year.
“The FIFA World Cup-related business was one of the factors in the increase” for June, an agency rep indicated. Ad spend was up in 15 of 20 industry categories, with eight categories registering double-digit growth, the company noted.
The categories contributing the most growth were foodstuffs, hobbies/sporting goods, automotive and cosmetics/toiletries.
By media/channel, the big gainers were digital, up 17%; marketing/promotion, up more than 10%, and TV, up nearly 7%. On the flip side, media showing declines were newspapers, down almost 16%; radio, down about 8%, and magazines, down nearly 7%.