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Real-Time Marketing Takes A Bite At Suarez

  • The Drum, Wednesday, June 25, 2014 9:33 AM
It has proven to be the biggest talking point of the World Cup so far and with multiple brands focussed on the most social sporting event of all time, it will come as little surprise Suarez has been the butt of many instantly-created jokes. Paddy Power published a sticker picture of the bitten Italian defender with a bite taken out of it, Snickers claimed to be 'tastier than an Italian' and JCPenney posted a 'Fangs for the memories' shot of a child in a vampire outfit.

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