• by Fern Siegel , June 23, 2026

Hilton Hotels is promoting is partnership with The Football Association with its new campaign  “Don't Take Me Home.”

The work dovetails with the World Cup matches.

Created with adam&eve\TBWA and Phase, the spot showcases Hilton, the official hotel partner of the England teams. It uses the song "Don't Take Me Home" by Grammy winner Tori Kelly, but reimagines it as a hotel stay.

The ad begins on the morning of an England game, noting the rituals and excitement before kickoff.

Shot in Hilton London on Park Lane, Hilton London Syon Park, and Hilton Birmingham Metropole, the spot airs on TV and digital channels, including ITV tournament coverage.

Directed by Raja Virdi, the commercial features England players Jordan Pickford, Marcus Rashford, Lewis Hall, Morgan Rogers and Anthony Gordon, as well as Ella Toone, Jill Scott, Ray Parlour and England superfan Andy Milne to celebrate generations of fandom.

The spot is “built around the idea of football bringing people together. That was the exciting part: finding the rhythm, the build and the moments that made the whole thing feel alive,” said Virdi.

England won its first match 4-2 against Croatia. It plays Ghana June 23 and Panama June 27. 

Hilton Hotels is located in 144 countries and territories.