Kate’s Real Food, a Rocky
Mountain-born snack brand, tapped Pinnacle Advertising as its new agency of record.
The account was awarded without a review.
Pinnacle will lead strategy, idea and
activation for the company, as well as social media, creative campaigns and media planning and buying. First work goes live in a week.
The agency's goal is to grow the brand's DTC
channel, enhancing existing retail.
Kate's Real Food offers organic, non-GMO and gluten-free energy bars, kids bars, protein bars and chocolate
bars, distributed at thousands of retailers nationwide and Amazon.
“Snack bars are one of the very few categories consumers purchase every single week, oftentimes
multiple times a week. That, along with the fact that there are now dozens of competitors within the snack bar category, makes this an exciting agency-of-record challenge,” said Michael
Magnusson, CEO of Pinnacle Advertising.
Bruce Thaler, CEO Kate’s Real Food, called Pinnacle “the ideal agency partner for this moment in the evolution of our brand strategy and
story.”
Kate's Real Food is owned by The Organic Snack Company.
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