Lively's Rapid-Fire Full-Funnel Hits the Road

  • September 22, 2023

As their consumers returned to IRL shopping last summer, Lively brought its full-funnel approach to re-engaging their community.
WearLIVELY's Senior Manager of Lifecycle Marketing, Hayley Squire, walks us through a month-long tour of the brand hitting the road: coordinating partnerships, social, local influencers, retail, SMS and email (even swag bags) into a …

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