Lively's Rapid-Fire Full-Funnel Hits the Road
- September 22, 2023
As their consumers returned to IRL shopping
last summer, Lively brought its full-funnel approach to re-engaging their community.
WearLIVELY's Senior Manager of Lifecycle Marketing, Hayley Squire, walks us through a month-long tour of the brand hitting the road: coordinating partnerships, social, local
influencers, retail, SMS and email (even swag bags) into a …
