- Odele Launches First Work, Explores Women's Connection To 'Hair'
Out to Launch, Fern Siegel - Tuesday, July 16, 2024
The Slim Creative agency and Odele are both run by female found ...
- Color Me Green: Kohler, Flamingo Estate Partnership 'Blooms'
MAD, Fern Siegel - Tuesday, June 4, 2024
Developed with Kohler's media agency PMG, the campaign showcases the expanding Herita ...
- Tractor Supply Freshens Up 'Life Out Here'
Retail Insider, Sarah Mahoney - Wednesday, May 8, 2024
New ads with singer Lainey Wilson, a partnership with Martha Stewart a ...
- Soccer Star Promotes Tumi's 'Beautiful' Backpack
MAD, Fern Siegel - Monday, February 19, 2024
The "Essentially Beautiful" campaign spotlights its latest aluminum collection product. ...
- Rhone Names Ima-Home Lead Agency
Accounts on the Move, Fern Siegel - Friday, February 9, 2024
The appointment comes as Rhone expands its retail stores and plans ...
- What's Running Hot: The Topics That Drew The Most Interest In 2023
Publishing Insider, Ray Schultz - Thursday, December 21, 2023
Business & Finance was the leading subject area. But readers also escap ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- Banana Republic Expands To Home Goods
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 15, 2023
With an eye toward stabilizing its business, Banana Repubic is expanding in ...
- Lifestyle Brand Salt Life Evolves From Tattoo to Retail Stores
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 29, 2023
The brand's logo, which features Salt Life written in a brash, poin ...
- Joanna And Chip Gaines Promote Magnolia Home | James Hardie Collection
MAD, Fern Siegel - Thursday, August 25, 2022
This collaboration marks a significant step for James Hardie in its shi ...
- Dating App Bumble Reaches For Inclusivity With Black-Focused Show
Marketing Daily, Les Luchter - Thursday, August 11, 2022
"Luv2SeeIt," a YouTube series about Black dating, will debut six 20-minute episod ...
- Frida Baby Sustains Its 'Real' Ethos In Latest Work
MAD, Fern Siegel - Wednesday, June 1, 2022
Comedian Amy Schumer voices two funny, honest product reviews scripted by actu ...
- Fernish Encourages Consumers To 'Free Your Home'
MAD, Fern Siegel - Wednesday, May 18, 2022
The furniture company's new campaign encourages people to free their home fr ...
- Sunbrella Shifts To Lifestyle Focus, New Work 'Gives Life Texture'
MAD, Fern Siegel - Monday, April 25, 2022
Ad agency Erich and Kallman launched its first campaign for Sunbrella sin ...
- Angi Pushes 'Oddly Satisfying' Premise In New Brand Work
MAD, Fern Siegel - Tuesday, March 29, 2022
Three new 30-second spots about home renovation underscore the idea that ...
- Today's Homeowner Media To Acquire On The House Media, Continue Radio DIY Shows
Publishers Daily, Tony Silber - Friday, November 19, 2021
On The House Media's owners and hosts, James and Morris Carey, a ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Consumer behavior changed in 2020, making it difficult to follow previous behavior ...
- How Publishers Can Help Lift Worker Morale Amid Pandemic Grind
Publishing Insider, - Friday, December 11, 2020
Managerial leadership needs to recognize the threat of burnout and take ste ...
- 'Family Handyman' Turns 70, 'Taste Of Home' Hits Record Site Traffic
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
The homeowners-focused title has recently reached a younger and more diverse audie ...
- 'Martha Stewart Living' Turns 30, Lindenmuth Named 'Wine Spectator' Executive Editor
Publishers Daily, Fern Siegel - Friday, November 13, 2020
To mark the 'MSL' milestone, the December issue shares the mag's mo ...
- 'Real Simple' Designs Real Simple Home, 'Players Tribune' Debuts 'Truss Levelz' Podcast
Publishers Daily, Fern Siegel - Monday, September 21, 2020
This year, the shelter magazine host the third annual event at T ...
- Byrdie Launches Digital Magazine 'Changemakers'
Publishers Daily, Sara Guaglione - Friday, September 11, 2020
It features 20 profiles of trailblazers redefining beauty. Many are women ...
- Tastemade To Debut First Branded TV Series With Realtor.com
Publishers Daily, Sara Guaglione - Thursday, August 27, 2020
The series is Tastemade's first branded home show for TV, and i ...
- 'O, The Oprah Magazine' To Print 4 Yearly Issues, Expand Digital
Publishers Daily, Melynda Fuller - Thursday, August 20, 2020
The last month of regular publication for the print magazine will ...
- 'AARP The Magazine' Launches Live Video Series, Property Brothers Slated To Appear
Publishers Daily, Melynda Fuller - Tuesday, August 18, 2020
Home improvement is particularly important to AARP's target demographic. Most 50+ adul ...
- Meredith Expands Premium Quarterly Subscription Offerings With 'Traditional Home'
Publishers Daily, Melynda Fuller - Tuesday, July 21, 2020
Doug Olson, president, Meredith Magazines, called the move "a profitable and innovati ...
- Dianomi To Launch Ad Marketplace For Lifestyle Content
Publishers Daily, Melynda Fuller - Friday, July 17, 2020
The network is in early testing with 'The Washington Post' and 'Kiplinger ...
- Meredith Launches Slate Of New Podcasts
Publishers Daily, Melynda Fuller - Wednesday, May 27, 2020
Beginning today, Meredith Corp. is launching the first of four new podcas ...
- 'Taste of Home,' 'Family Handyman' Report Biggest Digital Numbers Ever in April
Publishers Daily, Melynda Fuller - Wednesday, May 20, 2020
Each brand saw traffic spike between March and April, too, with 'Tas ...
- Barbarian Teams With Former Basketball Star Jay Williams On Lifestyle/Entertainment Projects
Mediapsssst, Richard Whitman - Wednesday, May 6, 2020
In what it's calling an industry first, the agency has signed Willia ...