• by Fern Siegel , February 9, 2024

Global marketing agency Ima-Home has been appointed as lead agency for Rhone, a performance lifestyle brand.

The win comes after a competitive pitch. UK-headquartered Ima-Home has eight global offices, including New York. The work will span Ima-Home’s entire agency offerings.

Rhone opened 10 stores in 2023, for a total of 15 stores. Increasing its bricks-and-mortar presence is a key part of its 2024 strategy. The appointment also comes as Rhone launches a womenswear line this summer.

The agency will support Rhone across social media, retail and sports and influencer partnerships.

Mike Silver, U.S. managing director at Ima-Home, said: "The Rhone win is an important step in our U.S. integrated growth strategy, as it’s a real marriage of brand consultancy, integrated and retail experiences. We’ve shown we can seamlessly blend our teams to provide a significant point of difference for global clients, both in terms of wider agency service and from an authentic cross-geography point of view."

Ima-Home's retail portfolio includes adidas, Dr Martens, Reebok and Tommy Hilfiger.