• by Fern Siegel , March 27, 2025

Spekk has been appointed global digital agency of record for Brighton Pride, the U.K.'s biggest LGBTQI+ Pride festival. The account was won after a three-way competitive pitch.

Marah Carey will headline the event this year.

The agency's remit is to grow attendance at Pride in the Park via paid social, while presenting more compelling stories about the event and extending visibility to a European audience.

The win strengthens Spekk’s expertise in the travel and event sector.

Erik Lehmann, co-founder-strategic partner, Spekk, said: “As an agency with roots in the festival industry, having the opportunity to partner with the U.K.’s biggest Pride event is both an honor and a significant milestone for us."

The event draws an estimated 500,000 people to the city over the Pride weekend.

Spekk has worked with various brands, including Hunza G, Desmond & Dempsey, SXM Festival, Love Trails and Harvest Series.