The ad, featuring a ghost, was created by AOR Tombras. The ghoul says the only ghosts anyone should be scared of are those who don't text you back after three dates. The tagline: “Ghosted Sweethearts. Messages that disappeared just like you did.

The commercial follows last year's “Situationship Boxes” — misprinted hearts – a sign of blurry relationships – that sold out quickly.

Some 84% of Gen Z and millennials have been ghosted, a sudden communications break with a romantic partner, according to the Thriving Center of Psychology.

Avi Baliga, Chief Creative Officer for Tombras, said: “Sweethearts is the ultimate communications candy. But it’s also the candy for when the communication disappears — aka ghosting. This Halloween, we’re finally giving people a chance to spook the people who’ve ghosted them — and get even.”

The new, limited-edition candy is available for buying or gifting at GhostedSweethearts.com. The purchaser receives an email with a link that may be shared via dating apps, texts, social media DMs, email and more.

“We’re putting a stake in the heart of Halloween season and poking fun at ghosting, a spooky phenomenon of modern dating.” added Evan Brock, vice president, marketing for Spangler Candy Company.

Sweethearts began printing sayings on its candy in 1866 and the phrases change with the times. In addition to traditional missives, you'll now find Text Me and LOL. The company makes 8 billion hearts a year, most of which are sold in North America.

Tombras' client work also includes Kayak, Warheads, Spirit Airlines and SunChips.