• by Fern Siegel , February 27, 2026

Valvoline Instant Oil Change named Dallas agency 3Headed Monster as creative AOR. Its remit is to enhance brand awareness and category differentiation in automotive service.

The account was awarded after a competitive pitch. First work is expected in June, with additional creative to follow.

3Headed Monster will be responsible for ensuring strategy, creative and production.

Valvoline Instant Oil Change is the kind of brand we love to partner with — one that understands that doing things the right way is the ultimate growth strategy,” says Shon Rathbone, CEO of 3Headed Monster. “They’re driven, human and deeply committed to earning trust at scale. That’s rare. This partnership is about helping a great brand make some noise in a way that feels true to who they are.”

Valvoline Inc. has more than 2,300 franchised and company-operated service centers across the United States and Canada. The company reports it handles 30 million services annually.

“As our brand continues to scale, we need work that commands attention and establishes clear distinction, without compromising clarity or trust,” says Jake Lestan, vice president of marketing, Valvoline Inc. “3Headed Monster stands out for its fearless creativity, strategic firepower and a culture that genuinely values partnership and service.”