Behind the Scenes with Esther-Mireya Tejeda
Esther-Mireya Tejeda talks about shedding costumes, adapting and recalibrating plans.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“I don't believe in making myself smaller. I don't believe that anyone should be making themselves smaller, and I advocate largely and loudly for that.” Esther-Mireya Tejeda is a self-proclaimed born and bred New Yorker with a direct, no-nonsense style- - seen as positive attributes for men in business, but not necessarily for women in leadership positions. The CMO of Anywhere Real Estate, Inc, has faced those negative perceptions head on, and believes building strong relationships throughout her career has been the best way do it. In this episode of Brand Insider: BTS, Esther-Mireya also talks about the “magical moment” on a New York subway that transformed her life, creating journeys, and always keeping an eye on the prize. You can watch the entire conversation here: