- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...
- Google Nofollow Links Become 'Hint' In Search
Search & Performance Insider, Laurie Sullivan - Tuesday, September 10, 2019
Google's nofollow link attribute will act as a "hint" rather than ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Spotify Tests Interactive Voice Ads
Digital News Daily, Alex Weprin - Monday, May 6, 2019
The test marks a new effort by Spotify as it seeks ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Search & Performance Insider, Laurie Sullivan - Wednesday, April 24, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and pa ...
- Google Assistant: Local Service Ads Based On Relevance, Not Paid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 4, 2019
Google is looking to clarify some details in a recent article th ...
- Mars Expands Snickers' WWE Deal; Adds Skittles
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2019
This year's deal includes co-branded Snickers Hunger Bars, as well as Wrestlemani ...
- Apple Devices Account For Majority Of Google Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2019
Apple devices running iOS drove 46% of U.S. Google search ad click ...
- Amazon Releases New-To-Brand Metrics, Signaling Change In Search
Search & Performance Insider, Laurie Sullivan - Thursday, January 24, 2019
Amazon wants to make it easier for marketers to estimate the co ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
- Amazon Sponsored Ads Described As 'Sneaky'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 29, 2018
Some mothers are complaining that Amazon's sponsored ads in its baby regist ...
- Callaway Golf Launches Original Video Series
Marketing Daily, Tanya Gazdik - Tuesday, October 16, 2018
The shows profile three wildly different public courses across the United State ...
- Truvia Kicks Off 'Sweet' Packet Messages, Content Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Sponsored content on 'Upworthy' includes 'sweetness type' quiz by Vanessa Hill, article ...
- New Amsterdam Vodka Signs First Sports Deal, With NHL
Marketing Daily, Karlene Lukovitz - Monday, October 1, 2018
The rapidly growing brand is investing in a leap in visibility, ...
- Vox Media Debuts 'The Goods by Vox'
MAD, Larissa Faw - Monday, September 10, 2018
The new vertical is sponsored by American Express and explores how consume ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Search & Performance Insider, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spendi ...
- 'Texas Monthly,' Frost Bank Team For Sponsored Series
Publishers Daily, Sara Guaglione - Wednesday, August 29, 2018
"The Texas Optimism Project" features monthly conversations about optimism from Texans w ...
- Land Rover Plays Up Agility In Web Series
Marketing Daily, Tanya Gazdik - Wednesday, August 22, 2018
"Motor Trend's enthusiasts provide four to six vehicle recommendations per year ...
- Is Influencer Marketing Actually Working For Anyone?
London Blog, Sean Hargrave - Monday, August 20, 2018
The CMA is investigating influencers in the UK over lack of # ...
- 'Real Simple' To Showcase Licensed, Sponsored Products In Brooklyn Apartment
Publishers Daily, Sara Guaglione - Friday, August 17, 2018
Each room in the apartment will be curated by a well-known interi ...
- Porsche, Motor Trend Group Launch Show
Marketing Daily, Tanya Gazdik - Friday, August 10, 2018
Partnerships spread the message of Porsche in motorsport "both within our co ...
- Infiniti, Motor Trend Group Bring Classic Japanese Cars To Pebble Beach
Marketing Daily, Tanya Gazdik - Thursday, August 2, 2018
The invitational will display Japanese automobiles along with presentations from experts ...
- U.S. Air Force Inks Multi-Tournament Deal With ELeague
Digital News Daily, Alex Weprin - Thursday, July 19, 2018
The Air Force will be the official armed services partner for ELeag ...
- Content Wasted, Or Worse
MediaDailyNews, George Simpson - Thursday, July 19, 2018
We live in a world where content (and data) are the n ...
- Outbrain, IDG Enter Strategic 2-Year Partnership
Publishers Daily, Melynda Fuller - Tuesday, July 3, 2018
The partnership allows IDG to apply Outbrain's suite of Engage Solution tool ...
- Nissan Signs On As Sponsor Of Motor Trend Group's 'The Truck Show'
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2018
"Nissan has a strong truck story to tell with Titan, and worki ...
- Katie Couric Joins The Skimm For Sponsored Video Series
Publishers Daily, Melynda Fuller - Tuesday, June 19, 2018
Part of her company's expansion includes a new sponsored video series call ...
- LinkedIn Introduces Carousel Ads For Sponsored Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 12, 2018
Carousel Ads, which initially debuted on social sites like Facebook and sear ...