- LinkedIn Urges Court To Reject Bid To Reinstate Lawsuit Over Metrics Errors
Digital News Daily, Wendy Davis - Wednesday, September 21, 2022
LinkedIn says it "immediately took steps to correct the errors, notify advertiser ...
- iHeartMedia To Host Metaverse Concerts In 'Fortnite' Virtual World
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
iHeartLand is a state-of-the-art entertainment space that creates a venue for mus ...
- Audi Partners With Netflix For Action Thriller
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2022
"The Gray Man," which debuts on the streaming service July 22, featur ...
- Range Rover Collaborates With CNN's Courageous Studios On Space-Oriented Sponsored Content
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2022
"Future Astronaut," from Courageous Studios, will highlight women who will drive t ...
- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2022
Sam's Club is building out its advertising business, launching an ad experien ...
- Morgan Stanley Sponsors Washington Post Content, Takes Down Paywall
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 12, 2022
'The Washington Post' on Monday will officially introduce a series of articl ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- B2B Buyers Favor Marketing Content Backed By Research
Research Intelligencer, - Wednesday, April 20, 2022
Well-researched content improves the likelihood that a purchasing manager will take ...
- Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
German digital offerings from BILD and WELT Groups, B.Z., Rolling Stone, Musikexpre ...
- GMC, A+E Partner For Hummer Documentary
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2022
The 60-minute film follows the General Motors employees who helped launch t ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- Walmart Search Brand Amplifier Growing In Importance For Advertisers, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Walmart advertisers flocked to Sponsored Products on the retailer's site in ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- LinkedIn Relaunches In China As InCareer Job Board With Sponsored Content, Pages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Brands in China will have access to advertising such as sponsored conte ...
- Audi Supports Diversity In Restaurant Industry Via Sponsored Content
Marketing Daily, Tanya Gazdik - Sunday, December 12, 2021
The automaker's support has allowed The Lee Initiative to expand the progr ...
- Hyundai Expands Sunday Night Football Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, December 5, 2021
"Evolving the Game" will feature Jerry Rice and Clay Matthews having ...
- Audi Partners With Comedy Central's 'Daily Show'
Marketing Daily, Tanya Gazdik - Tuesday, November 16, 2021
The spot features actress/comedian and "Daily Show" correspondent Desi Lydic learning abo ...
- Google, NBA Sign Multiyear Marketing And Tech Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
As the Official Search Trends and Fan Insights Partner and Official Sear ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the abili ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vit ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- Best Buy Signs On To Criteo's Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Judge Throws Out Claims Against LinkedIn Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, August 4, 2021
A federal judge has dismissed claims by advertisers that sued LinkedIn ov ...
- Why Advertising Is Poised To Become Amazon's Main Business
Performance Marketing Insider, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- Buick Uses Podcast To Launch Envision
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2021
The podcast episode featuring the automaker was downloaded more than 500,000 tim ...
- Apple Search Ads Expand To Mainland China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Apple launched search ads in the U.S. about five years ago. Th ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- John Oliver's Sponsored Content Stunt Should Resonate With Publishers
Publishing Insider, - Friday, May 28, 2021
Any publisher that sells native advertising could just as easily have be ...