- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?
TV Watch, Wayne Friedman - Monday, October 7, 2024
TV news networks' powerful video messages can speak volumes for consumers a ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Give Me BIMI: Gmail Allows Brands To Place Logos In Emails - With No Trademark
Email Insider, Ray Schultz - Wednesday, September 25, 2024
New CMC certificates will allow smaller brands without a trademark to levera ...
- On The Radar: How Retailers Can Use Geo-Tracking For Targeting
Email Insider, Ray Schultz - Thursday, September 19, 2024
The new service allows marketers to send emails, texts and notifications ...
- Messenger Users Can Proceed With Biometric Privacy Claim Against Meta
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
Siding against Meta Platforms, a judge is allowing Messenger users to proce ...
- Out To Lunch: The Best Times To Reach People In Their Offices
Email Insider, Ray Schultz - Monday, September 16, 2024
Out of Office replies leap during the holidays and summer, ZoomInfo repo ...
- An Off-Platform Solution For In-Game Advertising
Media 3.0, Colin Kirkland - Tuesday, September 10, 2024
"We're the gamers' companions, allowing them to play better, win and bett ...
- Bluesky Supports Native Video, Gains Competitive Edge
MediaDailyNews, Colin Kirkland - Wednesday, September 11, 2024
Bluesky has been building out its in-app capabilities, looking to provide ...
- Utah Social Media Restrictions Likely Violate First Amendment, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, September 10, 2024
A federal judge has blocked Utah from enforcing the new Minor Protecti ...
- Conversion Touchstone: Marketers Are Urged To Simplify Their Copy
Email Insider, Ray Schultz - Thursday, September 5, 2024
Email is the most effective channel for converting customers, Unbounce reports. ...
- Snapchat To Launch Sponsored Ad Placements In Chat
MediaDailyNews, Colin Kirkland - Wednesday, September 4, 2024
Snap CEO Evan Spiegel says the ad unit is designed to he ...
- Telegram CEO Arrested, Accused Of Failure To Prevent In-App Crimes
MediaDailyNews, Colin Kirkland - Monday, August 26, 2024
Pavel is accused of failing to moderate content related to child pornograp ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Many business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- The Joy Of A TikTok National Convention
Red, White & Blog, Joe Mandese - Wednesday, August 14, 2024
I once called Democrats' use of TikTok for messaging "peak idiocracy," b ...
- Meta Expands UMG Deal To WhatsApp, Threads
MediaDailyNews, Colin Kirkland - Monday, August 12, 2024
Media content owned by UMG will now be available in new forma ...
- Holiday Hazard: Consumers Will Feel Messaging Burnout By December
Email Insider, Ray Schultz - Wednesday, August 7, 2024
Many consumers prefer email for holiday messaging, Optimove reports - but 2 ...
- Hyundai's Olympic Spot Speaks To Different Kind Of Greatness
Mad Blog, Barbara Lippert - Thursday, August 1, 2024
"It's OK," a thought-provoking Hyundai commercial, takes a more modern, enlightened approa ...
- What's Black & White And Red, White & Blog All Over?
Red, White & Blog, Joe Mandese - Thursday, August 1, 2024
Perceptions that Trump fumbled his NABJ appearance are dead wrong. It w ...
- WhatsApp Hits 100 Million Monthly Active U.S. Users
MediaDailyNews, Colin Kirkland - Thursday, July 25, 2024
The most popular messaging app in the world, WhatsApp is starting ...
- Alanis Morissette Calls Out 'Ironic' Cell Phone Realities For UScellular
Marketing Daily, Danielle Oster - Wednesday, July 24, 2024
To promote its message on the importance of real-life connections and ne ...
- Utah's Social Media Law Doesn't Conflict With Section 230, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, July 23, 2024
The Utah Minor Protection in Social Media Act requires platforms to lim ...
- Channel Meshing: Moving From Paid To Owned Media
Email Insider, Ray Schultz - Monday, July 22, 2024
The new capabilities, which allow marketers to integrate advertising actions with ema ...
- Braving Personalization: Most Marketers Increase Budgets While Facing Hurdles
Email Insider, Ray Schultz - Wednesday, July 10, 2024
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
- Content Creators Still Confused About Meta's Threads
MediaDailyNews, Colin Kirkland - Monday, July 8, 2024
A new report by "The Washington Post" shows there is a maj ...
- Fewer Streaming TV Commercial Interruptions - But Tougher Ad Breaks?
TV Watch, Wayne Friedman - Tuesday, July 9, 2024
The silver lining - which may not be much of a positi ...
- Telegram Applies 'Stars' Digital Currency To Paid Content
MediaDailyNews, Colin Kirkland - Wednesday, July 3, 2024
In line with Telegram's new premium business features, the messaging app ...
- Threads Reaches 175M Active Users, Outlines Future Goals
MediaDailyNews, Colin Kirkland - Wednesday, July 3, 2024
Despite steady growth, Threads is still trying to determine how to ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Meta Tests Virtual AI Influencers On Instagram
MediaDailyNews, Colin Kirkland - Friday, June 28, 2024
The test of Meta's "AI Studio" platform will enable Instagram influencers ...
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: Analysis
Advanced TV Insider, Wayne Friedman - Wednesday, June 26, 2024
Twenty percent of CTV households' exposure to political ad campaigns' messaging g ...