Tag results for "messaging"
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: AnalysisTwenty percent of CTV households' exposure to political ad campaigns' messaging g ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other ChannelsMessageGears has added 250 endpoints to its engagement platform. ...
- Key Political TV Advertising States: Don't Mean A Thing Without That SwingThe focus is on so-called "swing" voters' use of TV-video platforms ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad FrequencyCTV platforms delivered lower levels of messages for CPG brands consumed ...
- Threads Launches API For Developer ExperiencesThreads has officially launched its API, according to an announcement at Cann ...
- Anti-Hate Group Counters Violent Extremism On Discord With New ChannelIn an effort to combat hate groups and violent extremism online, anti-extremi ...
- Kids Safety Bill Still Poses Censorship Threat, Civil Rights Groups Say"We continue to have concerns that this bill will be misused ...
- Snapchat Measures Carbon Footprint Of Its Digital AdsTo help advertisers better understand the carbon footprint of their Snap ad ...
- Instagram Expands Creator Marketplace To 10 New RegionsMeta is expanding Instagram's Creator Marketplace tool across 10 new countries includi ...
- Instagram Tests Cross-Platform Posting To ThreadsIn an effort to prompt more Instagram users to post their conte ...
- Bluesky Developing Direct Messaging, Video Support, Custom FeedsBluesky is making some "quality of life" updates, including direct messaging, vid ...
- What Reddit Trending Search Terms Tell AdvertisersTop Reddit search-term data gathered via Pacvue through technology from clickstream da ...
- My Amateur Sleuthing Is No Match For AI SpamIt's a digital jungle of spam, scans and criminal pings. ...
- Marketing Fatigue Syndrome: Consumers Want Relevant Messages OnlyConsumers like getting messages, but they dislike being barraged with communications, Optimo ...
- Telegram Challenges Meta With Business Features, Ad Revenue SharingTelegram is challenging Meta's control over app-based business communication by launching ...
- Instagram 'Blend' Prioritizes Reels, Private Content SharingIn an effort to introduce more private messaging in the app, Instagr ...
- CTV Ad Frequency Soars 80% In 2 Years: ReportThe frequency of ad messages for CTV continues to increase -- risi ...
- Sailing Across The Channels: How Brands Might Personalize Their MessagingIntelligent Messaging - a tool from Merkle created by Dentsu's Integrated Solutio ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study FindsVoters are more than twice as likely to be receptive to politic ...
- Meta Can't Shake Privacy Suit Over 'Voiceprints'An Illinois resident can proceed with a claim that Meta Platforms violat ...
- Selling Loyalty: Email Most Popular Channel, Social SecondConsumers will pay more to shop with brands they are loyal t ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming PeriodStreaming TV and video platforms have slowed national TV ad spend ...
- Everywhere All At Once: How Franchise Brands Can Send Localized EmailA new tool from ActiveCampaign brings marketing from multiple locations under o ...
- April Target: Gmail Senders Face A Spring Compliance DeadlineGoogle will begin rejecting a percentage of spam emails, the company s ...
- Apple iMessage, Microsoft Edge, Bing Are Not Gatekeepers, EU DeclaresStrict new European Union rules that will go into effect March ...
- Bring Me The Head Of JFK, Said No One EverConsider how appalling the idea of messing with JFK's head is ...
- Spurning Cupid: Brands Are Ignoring Valentine's DayMost ecommerce brands did not send email or SMS messages in 202 ...
- It's Strictly Up To YouThe Kennedy Jr. spot taps into elder Kennedy's nostalgic appeal, while Tru ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt OutGen Z seems to have a particular aversion to being on ema ...
- Email With A Caveat: Consumers Prefer It, But Heartily Dislike SpamBrands must be ready to comply with new rules from Gmail a ...
