Threads Launches API For Developer Experiences

After much anticipation and ongoing testing with third-party platforms, the Meta-owned decentralized microblogging app Threads has officially launched its API, according to an announcement the tech giant made at Cannes Lions. The update will aid developers to create new apps and experiences around Threads.

“The Threads API is now widely available and coming to more of you soon,” added Meta CEO Mark Zuckerberg via a post on Threads.

In a separate blog post, Instagram engineer Jesse Chen explained that the Threads API will allow developers, creators and brands to publish posts to better manage their Threads presence at scale by fetching their own content, post-scheduling content and deploying reply management tools like letting users hide, unhide, or respond to specific replies on the app. 



Meta also said it will also invite developers to access media and account-specific analytics like the number of likes, views, replies, reposts, and quotes.

The Threads API was first mentioned by Instagram head Adam Mosseri last October, despite his concerns over an influx of publisher content overshadowing creator content on the app.

At the time, Mosseri explained that the company was focused on creators because “they have an outsized influence on public perception…as power continues to shift from institutions to individuals across industries.”

However, the company moved ahead with testing its API in closed-beta with a small number of partners like Sprinklr, Sprout Social and Hootsuite.

Now, with the official launch, Threads has also announced a reference open-source app on developer platform GitHub for developers to tap into and begin creating Threads-based experiences. 

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