• by Ray Schultz , Columnist, January 17, 2024

Ohad Hecht has been named CEO of the customer engagement platform Emplifi, effective Jan. 1.

Previously, Hecht was the co-founder and CEO for Prodport, a personalization solution for ecommerce brands that automates the development of personalized product pages. 

“Emplifi has been part of a journey that has seen the British Red Cross significantly increase our engagement with supporters across all major social media channels,” says Alice Buckle, social media manager, British Red Cross. This has helped the organization raise millions of pounds for people in crisis in the UK and around the world. We couldn't have done it without the Emplifi team, and look forward to working with them again in 2024.”  

More than 20,000 brands such as McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to enable connected, empathetic experiences for the modern consumer across marketing, commerce, and care.

Emplifi partners with major social media networks and digital platforms, including Google, Meta, LinkedIn, X, TikTok, and Snapchat.