• by Joe Mandese  @mp_joemandese, June 15, 2023

Criteo this morning unveiled a new supply-side platform (SSP) enabling publishers to explicitly source and supply programmatic audience inventory "built for commerce."

Criteo did not disclose how its system differentiates that inventory, but said the new platform was developed exclusively with Omnicom Media Group, and utilizes proprietary “commerce audiences,” as well as technology developed by programmatic ad-technology company Iponweb, which Criteo acquired last year.”

“Commerce Grid marks a significant step forward for the industry by enabling both flexibility and performance,” OMG Chief Activation Officer Megan Pagliuca endorsed in a statement provided with the announcement, adding: “This gives us a new opportunity to find and reach the right audiences by leveraging existing buying systems and workflows to deliver superior commerce outcomes for our clients.”