- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Data & Programmatic Insider, Laurie Sullivan - Monday, May 23, 2022
"We already built the bridge between CTV and mobile," said Helen Lu ...
- Lotame Sees 25% Jump In Global High-Quality Data Investments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Lotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Samsung Ads Bow Cross-Platform Media Solution
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The solution allows advertisers to bring their own media for streaming invento ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D Communications
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
The firm has added to its Digital Experience Platform automated rotation, backgrou ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- Comscore, WideOrbit Start New Automated TV Buying Platform
Television News Daily, Wayne Friedman - Monday, March 7, 2022
The new platform, Comscore TV, will automate buying and selling of ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Consumers Worldwide Expect To Watch Less Linear TV
Research Intelligencer, - Tuesday, February 22, 2022
A growing number of consumers worldwide consider Google's video-sharing site YouTube ...
- Free Streaming Audience Will Surpass Paid Streaming By Mid 2022, Projects Tubi
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
Having three or more services appears to tip the odds in fav ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Microsoft Advertising's Billion-Person Milestone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Mediapsssst, Richard Whitman - Friday, October 8, 2021
A new platform segments the diverse audiences of thousands of titles whi ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Looking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
Triton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign wi ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, b ...
- Climbing Out Of An Audience Liability Hole
Television News Daily, Lisa Niemeyer - Wednesday, June 9, 2021
Restitution or recovery of audience liabilities is coming in many forms beyo ...
- Audience-Based Buying Is Taking Over -- How Advertisers Can Successfully Adapt
MediaDailyNews, Marianne Vita - Wednesday, June 2, 2021
Advertisers can prepare for the shift to audience-based buying through testing a ...
- CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The network also expects to have a channel on WarnerMedia's HBO Ma ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued mo ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
The Audience Forecaster will help address big industry problems in the O ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Television News Daily, Wayne Friedman - Monday, February 1, 2021
The goal is to enable brands to leverage every audience across eve ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audienc ...
- Ampersand AND Platform Adds 500+ Polk Audiences
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The Polk audiences are available to clients on both the managed servi ...