Demand For Digital Audiences Varies By Industry Amid Strategy Shifts

Advertisers have shifted their usage of third-party consumer data to improve their audience targeting in the past few years, with key differences among industry verticals, according to an end-of-year report by Experian Marketing Services.

Those differences can be seen when contrasting the demand for audience types from the retail and …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications