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Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads

  • Microsoft, Thursday, February 2, 2023 3:40 PM
Search Ads and Audience Ads make a good combination, according to Microsoft. The company piloted a multichannel approach during the past year and found advertisers using this multichannel management approach have seen 14% higher conversion rates at 21% lower cost per acquisition (CPA). Mallory Hardwood explains.

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