- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spe ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. I ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, includi ...
- How Much Did The Cost Per Click Fall In April?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
As brands buy search advertising, some marketers are asking when is t ...
- Google Plays Hardball With Payment Terms
Inside Performance, Laurie Sullivan - Thursday, May 7, 2020
It appears that the lower the cost per click falls on keywo ...
- Data Shows How Amazon Reached Its Multibillion-Dollar Ad Goal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Some brands managed to increase Q1 ad spend on Amazon, driving stro ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Marketers may need to rethink the consumer journey from resulting in ...
- GroupM Sees Paid Search, SEO Performance Improving
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2020
In an unexpected move, GroupM sees demand for SEO rapidly increasing ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One sear ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showca ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they mu ...
- Alphabet: CPCs Fall 2% On Google-Owned Properties In Q3 Reported Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Alphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue ...
- Amazon Advertising Gets Major Boost From Prime Day, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 24, 2019
A significant portion of Amazon's Q3 sales came in during Prime Da ...
- Paid Search CPCs Falling Across All Industries
Inside Performance, Laurie Sullivan - Wednesday, July 31, 2019
CPCs dropped across all industries, but retail and travel saw the lowe ...
- Mobile Spend Takes More Than Half Of Search Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 26, 2019
Overall, paid search spend rose 10% year-over-year during the second quarter, amo ...
- Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 23, 2019
Amazon top-of-search ad placements accounted for just 3% of impressions but 3 ...
- Alphabet Misses Earnings, Google Sees Less Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Ad sales growth decelerated at Google in Q1 2019, prompting parent compa ...
- Google, Bing Driving Changes In CTRs, CPCs
Inside Performance, Laurie Sullivan - Tuesday, April 23, 2019
Click-through rates continue to decline, but marketers keep increasing budgets for paid-sear ...
- Alphabet Earnings: Google Cost Per Click Declined 29%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 4, 2019
Alphabet, Google's parent company, on Monday reported revenue of $39.3 billion f ...
- Competitor Not Defending Their Trademark? Then Exploit It
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 9, 2019
Bidding on competitors' names is common practice in any search marketing strateg ...
- Most Expensive Search Keywords Surpassing $200 Per Click
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 21, 2018
Mesothelioma-related keywords account for 67 of the top 100 most expensive ter ...
- Amazon Taking Marketers' Budgets, CPCs In Flux Globally
Inside Performance, Laurie Sullivan - Tuesday, July 31, 2018
Marketers spent 13% more in Q2, driven by click volume and high ...
- Amazon -- Once Again- - Fights Fake Reviews, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
Scams to outsmart Amazon's algorithms, intended to serve the most relevant resul ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 25, 2018
Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-bas ...
- Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 23, 2018
Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billi ...
- Microsoft Sees Big Gains, But Not From Bing
Inside Performance, Laurie Sullivan - Friday, July 20, 2018
One report suggested Microsoft "blew minds" on Wall Street after reporting fourth-quart ...
- Advertiser Sues Facebook Over 'Stealth' Clicks
Digital News Daily, Wendy Davis - Tuesday, May 29, 2018
A Minneapolis resident who advertises his hoverboard business on Facebook alleges ...
- Valentine's Day Searches Lead To Increase In Online Average Order Value
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Search and purchase insights released Wednesday show an interesting trend in consum ...
- Google Tops $110B For 2017, Takes Hit On Profit In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 1, 2018
The company posted $32.3 billion in sales for Q4 -- pushing i ...