Tag results for "cpc"
- Microsoft Advertising: Video Extensions Launch In SearchMicrosoft Advertising on Monday released Video Extensions, giving advertisers the opportunity ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?Advertising on Amazon now costs $1.20 per click on average, up 2 ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned BrandsThe investment, announced Thursday, is the beginning of a major push ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand SafetyThe ANA study finds other sharp differences in the KPIs valued mo ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most UsedThe most important KPIs, or key performance indicators, used by advertisers ...
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'Data shows publishers and advertisers in health and fitness should target wom ...
- Microsoft Ads Replaces Manual CPC Bidding - What Advertisers Need To KnowMicrosoft's new approach to bidding will roll out between March and Apr ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data RevealsDespite lower cost per clicks and budget uncertainty, return on ad spe ...
- Google Forecast To Report Better-Than-Expected Results From Search: MerkleMerkle on Tuesday will release its Q2 2020 Digital Marketing Report. I ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher ReturnsRetail is showing momentum for a broadly defined "at-home comfort" category, includi ...
- How Much Did The Cost Per Click Fall In April?As brands buy search advertising, some marketers are asking when is t ...
- Google Plays Hardball With Payment TermsIt appears that the lower the cost per click falls on keywo ...
- Data Shows How Amazon Reached Its Multibillion-Dollar Ad GoalSome brands managed to increase Q1 ad spend on Amazon, driving stro ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?Marketers may need to rethink the consumer journey from resulting in ...
- GroupM Sees Paid Search, SEO Performance ImprovingIn an unexpected move, GroupM sees demand for SEO rapidly increasing ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For ElectronicsBest Buy has the most visible website on Google's Page One sear ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's GrowthYelp Store Visits, which measures online to offline store visits, and Showca ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search TrafficFlipboard has rolled out a native paid-content program introduced last year ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPCAdvertisers using the new Conversion Action in Google Ads say they mu ...
- Alphabet: CPCs Fall 2% On Google-Owned Properties In Q3 Reported EarningsAlphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue ...
- Amazon Advertising Gets Major Boost From Prime Day, Data ShowsA significant portion of Amazon's Q3 sales came in during Prime Da ...
- Paid Search CPCs Falling Across All IndustriesCPCs dropped across all industries, but retail and travel saw the lowe ...
- Mobile Spend Takes More Than Half Of Search BudgetsOverall, paid search spend rose 10% year-over-year during the second quarter, amo ...
- Amazon Takes Google Ad Market Share, Microsoft Advertising Holds StrongAmazon top-of-search ad placements accounted for just 3% of impressions but 3 ...
- Alphabet Misses Earnings, Google Sees Less ClicksAd sales growth decelerated at Google in Q1 2019, prompting parent compa ...
- Google, Bing Driving Changes In CTRs, CPCsClick-through rates continue to decline, but marketers keep increasing budgets for paid-sear ...
- Alphabet Earnings: Google Cost Per Click Declined 29%Alphabet, Google's parent company, on Monday reported revenue of $39.3 billion f ...
- Competitor Not Defending Their Trademark? Then Exploit ItBidding on competitors' names is common practice in any search marketing strateg ...
- Most Expensive Search Keywords Surpassing $200 Per ClickMesothelioma-related keywords account for 67 of the top 100 most expensive ter ...
- Amazon Taking Marketers' Budgets, CPCs In Flux GloballyMarketers spent 13% more in Q2, driven by click volume and high ...
