Tag results for "cpc"
- Cost-Per-Click Falls On Amazon, Jumps On Walmart And InstacartPacvue released Q4 2022 CPC data Wednesday, based on first-party numbers th ...
- Marketers Finally Make Digital Ads More Relevant, Data ShowsCivicScience January data shows consumers believe the digital ads they see a ...
- Paid-Search Ad Spend Falls 18% On Average In DecemberThe average daily amount spent in paid-search advertising fell 18% in Decemb ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Court Won't Revive Advertiser's Battle With Facebook Over Phony AccountsSiding with Meta Platforms, a federal appellate court refused to revive ...
- Google Ads Cost Per Lead Rose For 91% Of Industries AnalyzedThe cost per lead has increased significantly, with 21 of 23 industri ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle ReportsAlthough marketers seem less concerned about privacy issues, most feel that priva ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach ThemData released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To FollowThe company has been testing this process for more than a ye ...
- Paid-Search Spending Rose 5% In SeptemberSkai, which releases data tracking its clients' monthly spending, found the avera ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of YearRetail companies now have data companies analyzing ad trends to determine t ...
- Affiliate Paid-Search Compliance Increasing In PopularitySome 78.1% of brands expect digital marketing budgets to increase in 202 ...
- Affiliate Fraud Finds A BenchmarkBrandVerity is working on creating a benchmark that will give advertisers ...
- Brands Worry About Economic Future, Merkle Study FindsSome 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- eBay Reveals Ad Roadmap For 2022eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- Average Order Value For Affiliate Sales Rose 18% In AprilThe latest Retail Affiliate Marketing Sales Index measures gross merchandise sales direct ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising BenchmarksThe typical cost per click for a search ad in 2022 ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion RatesBryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping EnhancementsMicrosoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager IntegrationMicrosoft Advertising in its latest product updates focuses on automating repetitive tas ...
- Holiday Refresh: Marketers Seeing Higher Cost Per ClicksThe cost per click (CPC) rose 15% compared with the previous quart ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study FindsThe report by Uberall and MomentFeed finds that consumers want a hybr ...
- Wildfire, Which Powers Microsoft CashBack, Raises Millions In FundingWildfire Systems, a financial technology platform powering white-label reward and loyalty program ...
- Microsoft Ads Adds Target Impression Share Bidding OptionMicrosoft is adding a Target Impression Share option to its suite ...
- More Evidence That Ad CPM, CPC Prices Keep Rising WorldwideMarketers are likely feeling the pinch, but here's more evidence that ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign StrategiesA mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Rising Ad Prices: What They Really Mean For BrandsCPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
