Tag results for "cpc"
- Holiday Refresh: Marketers Seeing Higher Cost Per ClicksThe cost per click (CPC) rose 15% compared with the previous quart ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study FindsThe report by Uberall and MomentFeed finds that consumers want a hybr ...
- Wildfire, Which Powers Microsoft CashBack, Raises Millions In FundingWildfire Systems, a financial technology platform powering white-label reward and loyalty program ...
- Microsoft Ads Adds Target Impression Share Bidding OptionMicrosoft is adding a Target Impression Share option to its suite ...
- More Evidence That Ad CPM, CPC Prices Keep Rising WorldwideMarketers are likely feeling the pinch, but here's more evidence that ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign StrategiesA mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Rising Ad Prices: What They Really Mean For BrandsCPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Microsoft Advertising: Video Extensions Launch In SearchMicrosoft Advertising on Monday released Video Extensions, giving advertisers the opportunity ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?Advertising on Amazon now costs $1.20 per click on average, up 2 ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned BrandsThe investment, announced Thursday, is the beginning of a major push ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand SafetyThe ANA study finds other sharp differences in the KPIs valued mo ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most UsedThe most important KPIs, or key performance indicators, used by advertisers ...
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'Data shows publishers and advertisers in health and fitness should target wom ...
- Microsoft Ads Replaces Manual CPC Bidding - What Advertisers Need To KnowMicrosoft's new approach to bidding will roll out between March and Apr ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data RevealsDespite lower cost per clicks and budget uncertainty, return on ad spe ...
- Google Forecast To Report Better-Than-Expected Results From Search: MerkleMerkle on Tuesday will release its Q2 2020 Digital Marketing Report. I ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher ReturnsRetail is showing momentum for a broadly defined "at-home comfort" category, includi ...
- How Much Did The Cost Per Click Fall In April?As brands buy search advertising, some marketers are asking when is t ...
- Google Plays Hardball With Payment TermsIt appears that the lower the cost per click falls on keywo ...
- Data Shows How Amazon Reached Its Multibillion-Dollar Ad GoalSome brands managed to increase Q1 ad spend on Amazon, driving stro ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?Marketers may need to rethink the consumer journey from resulting in ...
- GroupM Sees Paid Search, SEO Performance ImprovingIn an unexpected move, GroupM sees demand for SEO rapidly increasing ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For ElectronicsBest Buy has the most visible website on Google's Page One sear ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's GrowthYelp Store Visits, which measures online to offline store visits, and Showca ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search TrafficFlipboard has rolled out a native paid-content program introduced last year ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPCAdvertisers using the new Conversion Action in Google Ads say they mu ...
- Alphabet: CPCs Fall 2% On Google-Owned Properties In Q3 Reported EarningsAlphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue ...
- Amazon Advertising Gets Major Boost From Prime Day, Data ShowsA significant portion of Amazon's Q3 sales came in during Prime Da ...
- Paid Search CPCs Falling Across All IndustriesCPCs dropped across all industries, but retail and travel saw the lowe ...
