• by Joe Mandese  @mp_joemandese, December 13, 2022

Seoul, South Korea-based Innocean Worldwide has retained Havas Media as its global media-services partner, following an internal review launched earlier this year.

Terms of the partnership were not disclosed, but the agency said the review was initiated on behalf of key client stakeholders from Hyundai Motor Group across all of its key regions.

The new agreement covers the Hyundai Motor Group brands Hyundai, Kia and Genesis.

The global assignment covers Europe, the Middle East, Asia-Pacific, and Latin America, managed through Innocean’s international team in Seoul, as well as its European team in Frankfurt, its Middle East team in Dubai, and its Asia-Pacific teams in New Delhi and Jakarta.

Innocean has a long-term relationship with Havas Media, and last held a "structured competitive pitch" in 2019, which it said led to "a larger scope of work in various service areas.