Looking to grow its subscriber base with a low-priced option in countries where high mobile phone use includes high mobile streaming rates, Paramount+ will launch its first mobile-only plan, starting in Brazil and Mexico on April 18.
The plan will allow subscribers to stream ad-free content on a single mobile device.
The Basic Plan will launch in Brazil for 14.90 reais ($2.82) a month or 133.90 ($25.36) a year, and in Mexico for 79 pesos ($4.18 a month or 709 ($37.48) a year.
“This new offering is part of our broader strategy to scale Paramount+,” stated Marco Nobili, executive vice president and international general manager for Paramount+. “With multi-tier pricing options, Paramount+ will reach even more subscribers by fitting diverse customer choices and grow our global direct-to-consumer distribution. With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries.”
According to Paramount’s internal studies, more than 50% of the online population in both Mexico and Brazil use the smartphone to access streaming services for watching on-demand TV and movies.
Netflix launched its first mobile-only plan in 2019 in India, before expanding it to other international markets.