• by Ray Schultz , December 14, 2022

WIRED magazine, seeking to redress the gap in serving tech news to Spanish-speaking audiences, has launched WIRED in Spanish.

Urbano Hidalgo, head of editorial content at GQ Mexico and Latin America, will assume the same title at WIRED in Spanish, effective January 1. Hildalgo will continue to lead content at GQ Mexico and Latin America until a replacement is hired. 

WIRED In Spanish features a website and dedicated social channels. Verticals on the site include Business, Science, Ideas, Culture, and Gadgets. The site will publishing original reporting and translated stories from WIRED’s global newsroom. 

Hildalgo and the team will also be tasked with building the brand’s live events business in the region. This was launched in September 2022 with the inaugural WIRED Summit.

“The Spanish speaking world is a natural next step for WIRED’s international expansion,” said Gideon Lichfield,global editorial director of WIRED. “Its countries are hotbeds of innovation that are all seeing rapid social, economic and political transformation.

“Nowadays, with countless challenges ahead of us (climate change, the consolidation of a digital economy, health challenges, the current meaning of democracy) we are in need of a peaceful space for reflection, and WIRED is the place where the most influential personalities and experts meet to discuss the world we strive to build and how technology can help us solve the problems around us,” Hidalgo states. 

He adds, “Spanish is spoken by nearly 500 million people worldwide, and the Spanish-speaking community has a lot to offer to this debate.”

WIRED is published by Condé Nast in London, Japan, Italy, and by license in South Korea.