Telecentro Effort Promotes World Cup In Argentina

To promote the World Cup in Argentina, a major soccer market, the Dandy agency developed a cross-platform campaign — TV, film, digital, print and OOH — for the nation's Telecentro.

The FIFA World Cup takes place in Qatar from Nov. 20-Dec. 18. It is the first time the event has been held in the Arab world.

The Dandy agency handled the creative work for the "Your house is the headquarters" effort. The spot features Romina Pinto and Iván Steinhardt, two Argentine theater and film stars.

“The campaign humorously recount situations of the family united by World Cup passion, technology and crazy fans, presenting the attributes and services of the Telec portfolio,” said Hernán Sen, CEO-Creative General Director of Dandy.

The campaign's goal is to make viewers feel as it they are in Qatari headquarters.

Telecentro is a triple-play provider -- paid TV, internet and fixed telephony — in Argentina.


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