- Conan's New Travel Show: May The Norse Be With You
TVBlog, Adam Buckman - Wednesday, April 17, 2024
In "Conan O'Brien Must Go," Conan travels to these other countries ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- TikTok Tries To Prove Its Worth To U.S. Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
This week, TikTok released a feature that allows creators to track trendi ...
- WPP Expands Telefonica Account Across Latin America
MAD, Steve McClellan - Wednesday, January 24, 2024
The holding company has created an entity called Blue Spark Partnership ...
- Sturdy, Consistent Wrestling Is A No-Brainer For Netflix
TVBlog, Adam Buckman - Thursday, January 25, 2024
By partnering with the WWE, Netflix is making a sure bet ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Santa Teresa Rum's 'Greater Purpose' Highlights Brand, Social Advocacy
MAD, Fern Siegel - Wednesday, December 6, 2023
The campaign highlight's the brand's distinctions, as well as its ongoing wo ...
- Univision Shifting To A Trump Presidential Viewing Game: Will Advertisers Follow?
TV Watch, Wayne Friedman - Monday, November 20, 2023
TV networks steering political aspirations in news content to a place whe ...
- Stagwell Adds Brazilian Shop To Its Global Affiliate Network
MAD, Steve McClellan - Monday, November 6, 2023
Clarita was founded in 2018 by Pedro Cavalcanti who previously served ...
- BMW Awards Critical Mass Its $150 Million Americas Media Assignment
MAD, Steve McClellan - Wednesday, October 4, 2023
For the first time, BMW of North America is consolidating offline med ...
- They Spend $3.4 Trillion. Why Can't Brands See Them?
Retail Insider, Sarah Mahoney - Wednesday, September 27, 2023
A new report focuses on the fast-growing -- and changing -- econom ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Rachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Brazil's Qintess Joins Stagwell's Global Affiliate Network
Mediapsssst, Richard Whitman - Monday, August 7, 2023
Qintess, overseen by CEO Nana Baffour, is the eighth company operating ...
- OMG Buys Two Brazilian Agencies, Outpromo and Global Shopper
MAD, Steve McClellan - Thursday, July 27, 2023
Outpromo has worked with Omnicom agencies in Brazil since 2014 and shar ...
- Meta-Verified Subscription Offering Will Expand Globally In Coming Months
Digital News Daily, Colin Kirkland - Wednesday, June 28, 2023
After ongoing rollouts of its verified subscription offering in select countries acro ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- DAVID Buenos Aires Ups Vara, Flotta To Chief Creative Officers
People on the Move, Fern Siegel - Wednesday, June 7, 2023
The duo are also responsible for Argentinian creativity featured in the Sup ...
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- Cheil Chile's Campaign Exposes Murdered Environmentalists In Latin America
MAD, Fern Siegel - Wednesday, April 26, 2023
"The Activist Reserve" spotlights how the murder of Latin American environmental campaigne ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Microsoft Advertising Expands Latin America Presence Through Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Microsoft Advertising will expand its presence in the Latin America region throu ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase
Television News Daily, Wayne Friedman - Thursday, April 13, 2023
Although Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- ActiveCampaign To Open A Hub In Costa Rica
Email Marketing Daily, Ray Schultz - Wednesday, April 12, 2023
The email service provider says the new hub will open on M ...
- WIN Offers Internet Service Without A 'Toxic Contract'
MAD, Fern Siegel - Friday, April 7, 2023
Mixing fiction, terror, surrealism and humor, the campaign creates empathy for t ...
- Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
MAD, Fern Siegel - Thursday, March 30, 2023
The acquisition will enhance Publicis Sapient's global offerings, making Latin America t ...
- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
The low-priced, ad-free plan seeks to grow the streamer's subscriber base ...
- 'Shout' Combats Homophobia, Cyberbullying In Mexico
Out to Launch, Fern Siegel - Monday, March 6, 2023
A new campaign by Movistar telecommunications denounces homophobia, transphobia and biphobia. ...
- Brazil's Zenvia Inc. Brings ChatGPT To Brand Messaging Solutions
Digital News Daily, Colin Kirkland - Monday, February 13, 2023
Zenvia is the latest tech company to incorporate large language-model technology fr ...