• by Fern Siegel , April 1, 2025

O Boticário has released its latest men's fragrance: Clash.

The spot promoting the brand — “From Pressure Comes Strength” — was created by AlmapBBDO. The ad pits the elemental collision of water and rock, illustrating the tension between resilience and transformation.

The cologne is showcased by Gabriel Medina, a Brazilian World Surf champion and Olympic bronze medalist, who has overcome adversity. His story reflects the challenges he has faced — inspiring the brand's creative, which takes that energy and aligns it with Clash.

The Brazilian campaign includes broadcasts on open and closed TV, social media and streaming platforms.

“We portray the male body as a representation of two powerful forces of nature: water and rock. The clash between them forms the core of this sensorial narrative — a choreography of contrasts that mirrors our inner selves, where strength and vulnerability often collide,” said Jones, director, Stink São Paulo.