• by Fern Siegel , February 21, 2025

Gut Buenos Aires has been chosen by Grupo Bimbo to lead creative campaigns for its global brands in southern Latin America.

The partnership between Gut and Bimbo officially kicks off in March.

Bimbo’s global brands include Artesano, Cero&Cero, Vital, Rapiditas, Oroweat, Tía Rosa, Sanissimo, Marinela and Nutra Bien!

The agency will design strategies tailored to the distinct characteristics of each country in the region.

Martín Ferrara, vice president, marketing for Latin Sur at Bimbo, added: "At Bimbo, we seek partners who share our passion for connecting with people in an authentic and meaningful way. We believe that, together with GUT, we can drive creativity and highlight the unique aspects that set our brands apart."

Gut has offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York and Singapore.

The agency is part of digital company Globant.