AKQA Ups Baffa To Managing Partner



Luiza Baffa, managing director of AKQA in São Paulo, Brazil, has been promoted to managing partner.

Under her leadership, AKQA Casa (São Paulo) has worked on high-profile projects across London, the U.S., Mexico, and Brazil.

She will continue to oversee various accounts, including TikTok, Free Fire, Netflix, Google, Nike and AB Inbev.

Baffa's efforts also led to the co-founding of AKQA\Coala.LAB, a partnership that promotes new perspectives on music through conceptual and culturally influential work. Some of that creative has sent artists and brands to the Grammys and Emmys.

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“Luiza Baffa’s promotion to managing partner is a well-deserved recognition of her exceptional leadership and the success of our Sao Paulo studio,” said Ajaz Ahmed, founder-CEO, AKQA. “The team consistently delivers work which is awarded at Cannes Lions year after year, and continues to push the boundaries of innovation for our industry.”

 

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