- A+E's Top Ad Exec Peter Olsen To Retire, Toby Byrne Takes New Post
Television News Daily, Wayne Friedman - Monday, December 9, 2024
A+E Networks' longtime head of advertising Peter Olsen is retiring and wi ...
- Toyota Debuts Holiday Effort, 'Best Friends' Support
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2024
Toyota is partnering with Best Friends Animal Society, the nation's largest no-ki ...
- TikTok Shop Hits $100M In Black Friday Sales
MediaDailyNews, Colin Kirkland - Thursday, December 5, 2024
On Black Friday, TikTok's in-app ecommerce platform garnered over $100 million ...
- Stellantis CEO Resigns Amid Struggling Sales
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 2, 2024
Tavares and the board had increasingly "different views," the company said Sunda ...
- Black Friday Tea Leaves: Sales Forecast To Hit $102.4 Billion
Email Insider, Ray Schultz - Wednesday, November 27, 2024
But the average consumer spend will be down from last year, Find ...
- Like VW's ID.Buzz, Hype For Scout Concepts Starts Early
Drive Time, Tanya Gazdik - Monday, October 28, 2024
"Buying a Scout should be as easy as buying a T-shirt ...
- Lexus Marks 25 Years Of 'December To Remember'
Marketing Daily, Tanya Gazdik - Monday, November 18, 2024
The spots features the signature jingle and giant red bows and pl ...
- Who Now Buys A Cable TV Network Group - For The Future?
TV Watch, Wayne Friedman - Tuesday, November 5, 2024
Comcast Corp. says it is considering a spinoff of its NBCU cab ...
- McDonald's Sales Slide Amid E.Coli Scare
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, October 29, 2024
Marketing and value helped lead to a moderate improvement in sales a ...
- Microsoft's Next Steps For Autonomous AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Now Microsoft is using AI to help companies create AI agents th ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Informa Completes $1.5 Billion Acquisition Of Ascential
MAD, Steve McClellan - Thursday, October 10, 2024
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Former WBD Exec Cukaj Hired By Fox TV To Lead Entertainment Ads
Television News Daily, Wayne Friedman - Tuesday, October 8, 2024
Cukaj will oversee Fox's linear TV and digital businesses as well ...
- Epic Games Gives Unreal Engine Developers A Bigger Cut Of Game Revenue
MediaDailyNews, Colin Kirkland - Tuesday, October 1, 2024
Epic is reducing the royalties it takes from games built with Unre ...
- Adobe Forecasts Nearly $241B In U.S. Online Holiday Sales
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
U.S. online sales are expected to hit $240.8 billion overall - ...
- Michelle Ngo Joins Gannett As SVP, Customer Success
Publishers Daily, Ray Schultz - Thursday, September 26, 2024
Ngo previously worked at Yahoo in a variety of roles. ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
Television News Daily, Wayne Friedman - Thursday, September 26, 2024
Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- Out To Lunch: The Best Times To Reach People In Their Offices
Email Insider, Ray Schultz - Monday, September 16, 2024
Out of Office replies leap during the holidays and summer, ZoomInfo repo ...
- Ascential Updates Hudson MX Sale, Will Be Insufficient To Pay Shareholder Dividend
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
"Ascential also believes that it is unlikely that any sale will ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- News of The World Hires Viamedia As Programmatic Ad Rep
Publishers Daily, Ray Schultz - Tuesday, August 6, 2024
The partnership will facilitate inventory management and programmatic sales. ...
- Disney Completes Upfront, Sales Rise 5%
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
Disney Advertising has concluded its upfront deals, with volume and revenue ...
- Rivian Loses Top Sales Executive Kjell Gruner
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2024
Previously the top executive at Porsche Cars North America, Gruner joined Rivi ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Tesla Reports 5% Drop In Deliveries
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2024
Tesla has exhausted "its bag of tricks," says Jessica Caldwell, Edmunds' he ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- Hearst Magazines Is Opening A Paris Sales Office
Publishers Daily, Ray Schultz - Thursday, June 27, 2024
Scheduled for a January launch, the office is part of Hearst's glob ...
- SMBs Think AI: They Are More Likely To Adopt The Technology Than Larger Firms
Email Insider, Ray Schultz - Thursday, June 27, 2024
AI is now equal with email automation at smaller companies, Pipedrive repo ...