- Project Peacock Made Discover's Campaign Fly
Performance Marketing Insider, Laurie Sullivan - Thursday, December 19, 2024
Discover for the first time launched a product other than a cred ...
- Aviva Wants To 'Click' With Customers, Ease Financial Issues
MAD, Fern Siegel - Tuesday, December 17, 2024
Adam&eveDDB created the family-friendly TV spot, which runs through 2025. ...
- Google Rejects Regulators Watching Its Payment Systems
MediaDailyNews, Laurie Sullivan - Sunday, December 8, 2024
Google filed a lawsuit Friday to block the Consumer Financial Protection Bure ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday Season
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
This year, scammers have ventured deeper into financial institutions. When I search ...
- Truth Behind Digital Privacy And Controls
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2024
Data analysis of terms of service and privacy policies of 57 influenti ...
- Yes, We're Giving Away Real Money: Ally Brings Back 'Banksgiving'
Marketing Daily, Danielle Oster - Monday, November 25, 2024
Ally Bank's videos document a day when customer care specialists offered ...
- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- Joe Jaffe Jumps To The CMO Side, And It's All About The Benjamins
MediaDailyNews, Joe Mandese - Monday, November 18, 2024
After a career spent advising CMOs on the next new thing, author/consulta ...
- Liberty Mutual Goes On A Deflation Bender
Mad Blog, Barbara Lippert - Monday, November 4, 2024
In "Weird Dream," balloon floats of Doug and the LiMu Emu defla ...
- Meta Could Face Suit By Federal Government Over Financial Ads
MediaDailyNews, Wendy Davis - Friday, November 1, 2024
The federal Consumer Financial Protection Bureau may sue Meta over financial a ...
- Capital One's Q3 Marketing Expenses Eclipsed $1B
Marketing Daily, Danielle Oster - Sunday, October 27, 2024
The company's CEO shared the figure during its recent earnings call, primari ...
- Financial Services Company Robinhood Refreshes Graphic Identity
Marketing Daily, Danielle Oster - Friday, October 11, 2024
The brand's new look follows a series of acquisitions and product rollout ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- MetLife Teams Up With New York Giants, Jets To Support Pet Rescues
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
MetLife Pet Insurance will donate $5 for every pet insurance quote t ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You Lose
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 3, 2024
A global report credits soaring real estate and stock prices boosting boome ...
- Financial Services Company Zip Drafts WNBA's Kelsey Plum For 'Pay How You Want'
Marketing Daily, Danielle Oster - Wednesday, October 2, 2024
"Our hope is that her fans will feel seen and by associatio ...
- Study: Americans Concerned About Future Of Medicare
Marketing Daily, Danielle Oster - Monday, September 23, 2024
The Nationwide Retirement Institute also found a lack of awareness about healthca ...
- Northwestern Mutual Promises Financially Anxious Americans 'A Better Way To Money'
Marketing Daily, Danielle Oster - Monday, September 9, 2024
Ads show a series of scenarios demonstrating how Northwestern Mutual can he ...
- Will Ferrell Stars In PayPal Ad Reimagining Fleetwood Mac's 'Everywhere'
Marketing Daily, Danielle Oster - Monday, September 9, 2024
Campaign launches a visual brand identity for PayPal, and will run acro ...
- Peyton Manning Quarterbacks Nationwide's New Pitch: Financial Services
MAD, Fern Siegel - Friday, September 6, 2024
In new creative by Ogilvy, the NFL star proves there is mo ...
- 'Paintin' Manning' Helps Nationwide Show It's 'So Much More' Than An Insurance Company
Marketing Daily, Danielle Oster - Friday, September 6, 2024
Nationwide is investing heavily in an NFL campaign focused on promoting i ...
- Huntington Bank Acquires Naming Rights To Cleveland Browns Stadium
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Bank CEO Steve Steinour called the deal "a pivotal moment for ...
- Progressive Highlights Brand Purpose With 'Progress Isn't Overnight'
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Ad ties depictions of everyday incremental progress -- like a father teachi ...
- 'Paid' Up: Chime Challenges Traditional Payday Norms
MAD, Fern Siegel - Tuesday, September 3, 2024
The fintech company is disrupting the trillion-dollar banking category. ...
- James Downing, Connie Wang Help 'Fact Check Your Finances' For NerdWallet
Marketing Daily, Danielle Oster - Sunday, September 1, 2024
The campaign positions NerdWallet as a resource for cutting through financial misinformat ...
- Labor Day Roundup: Fearing Retirement More Than Death; GM Forces Workers Back To Office
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 2, 2024
General Motors is revoking the "fully remote" status of about 100 white-coll ...
- Ally Partners With Calm To Combat Financial Anxiety
Marketing Daily, Danielle Oster - Tuesday, August 27, 2024
The financial services company's collaboration with the mindfulness app features new conte ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Bank Of America Named First World Cup Global Bank Sponsor
Marketing Daily, Danielle Oster - Friday, August 16, 2024
The deal will include community outreach and youth programming to promote t ...
- Ally Wants To Help Consumers Examine 'Money Roots'
Marketing Daily, Danielle Oster - Thursday, August 15, 2024
The free program features virtual seminars taught by financial "wellness" experts. ...