- Raymond James Plans For 'Life' In 3 New Spots
MAD, Fern Siegel - Tuesday, March 5, 2024
The "Life Well Planned" platform focuses on the more meaningful things peop ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- PayPal Names New CMO
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 26, 2024
Geof Seeley, who previously served as global CMO and communications officer ...
- Capital One, Discover Merger Faces Scrutiny
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 20, 2024
The deal could have long-term implications for credit card holders, regardless ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Schwarzenegger Returns In Another Super Bowl Teaser
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 29, 2024
If you watched NFL football Sunday, you likely saw some glimpses ...
- New Year's Resolution: Invest in Relationships
MediaDailyNews, Marisa Ricciardi - Wednesday, January 31, 2024
We must be mindful of the big, blank space - the spa ...
- Bitcoin Trading Approved For The Masses
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 10, 2024
"Investors should remain cautious about the myriad risks associated with bitcoin a ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad Placement
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
Starting in February, X will expand access to its inventory pilot wi ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- Rocket Companies Hires First-Ever CMO
Marketing Daily, Tanya Gazdik - Thursday, January 4, 2024
Jonathan Mildenhall, a MediaPost All Star in 2018, previously led marketing f ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- The Hispanic Collective and the Financial Journey
MAD, Stephen Paez - Wednesday, December 20, 2023
Brands who leverage influencers, have a strong presence across social networks a ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- Top 6 Streaming Platforms See 8% Decline In Ad Spend
Research Intelligencer, Robert Williams - Tuesday, December 19, 2023
The financial industry including insurance companies slashed spending on ad-supported streaming servi ...
- Millennials Are Money-Savvy Thanks To Parents
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 30, 2023
Millennials are savvy when it comes to personal finance. "Nearly three-quarters ...
- Apple To End Its Credit-Card Partnership With Goldman Sachs
MediaDailyNews, Colin Kirkland - Wednesday, November 29, 2023
Apple has sent its current partner Goldman Sachs a proposal to e ...
- Everyone Knows Flo From Progressive
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 27, 2023
It's pretty hard to find consumers who don't know -- and li ...
- Preacher Employs Martin Short For Wealthsimple 'Work'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new ad marks the first campaign for the fintech company ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- American Express Highlights Love Affair With Small Businesses
Marketing Daily, Laurie Sullivan - Friday, November 10, 2023
The campaign showcases the enhanced benefits of the recently refreshed U.S. Busine ...
- Meta Bans Political Advertisers, Campaigns From Using Generative AI Ad Tools
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
One month after rolling out various generative AI tools to advertisers, Me ...
- Mastercard Aims To Foster Connections Across Diverse Audiences
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2023
Passion-based segmentation connects all kinds of age and psychographic groups, says Masterca ...
- 'Family Guy' Takes Aim At Reverse Mortgage Ad Guy Tom Selleck
TVBlog, Adam Buckman - Friday, October 20, 2023
Selleck has been the commercial spokesman for mortgage lender American Advisors Gro ...
- Discover, Coolidge Team To Offer 'Everyone' Financial Benefits
MAD, Fern Siegel - Friday, October 6, 2023
It's the first time Discover has focused on a deposit product ...
- FTC Warns Tax Preparation Companies Over Online Tracking
MediaDailyNews, Wendy Davis - Monday, September 18, 2023
The FTC warned online tax preparation companies against the use of cookie ...
- As CEO Steps Down, Jack Dorsey Is Named 'Square Head'
MediaDailyNews, Colin Kirkland - Tuesday, September 19, 2023
Alyssa Henry, CEO of Square - a unit of Jack Dorsey's finte ...
- Dentsu Study Finds Consumers Less Confident About Investing, Retirement Planning
MAD, Steve McClellan - Tuesday, September 12, 2023
Bank of America, Wells Fargo, Capital One and JP Morgan Chase a ...
- End Of Student Loan Payment Pause Could Impact Restaurants
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 10, 2023
With student loan payments kicking back in starting in October, restaurants a ...
- Omnicom Media Group Retains Global HSBC Business
MAD, Steve McClellan - Thursday, September 7, 2023
Agency research firm COMvergence estimates that HSBC will spend $130 million ...